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About the Role
As the Regional Vice President for UK Banking and Financial Services, you will own the vision, strategy, and quota execution across a primary growth engine for Appian. Reporting directly to the Area Vice President, you will lead a team of high-performing Enterprise Account Executives targeting retail banking, investment banking, asset management, and broader financial markets. This role offers high visibility to drive multi-million-pound transformations, cultivate C-suite relationships, and position Appian as the automation backbone for modern financial enterprises.
Responsibilities
- Lead all strategic sales activities across the UK Banking and Financial Services sector, consistently meeting and exceeding quarterly and annual revenue targets.
- Coach and empower Enterprise Account Executives through complex sales cycles using structured methodologies such as MEDDPICC, Value Selling, and Challenger Sales.
- Drive territory decisioning, quota assignment, account segmentation, and pipeline management across retail banking, investment banking, capital markets, and asset management.
- Engage directly in C-level discussions with executive buyers, risk officers, and technology leaders to position Appian’s value in core financial operations.
- Collaborate with strategic consultancy partners, including Big 4 firms, to expand ecosystem reach, co-sell enterprise solutions, and accelerate customer time-to-value.
- Partner cross-functionally with Professional Services, Marketing, Business Development, and Finance to ensure seamless customer onboarding, retention, and lifecycle expansion.
Requirements
- Bachelor's degree in Business, Finance, Economics, or a related field.
- 15+ years of quota-carrying enterprise SaaS Sales experience selling into major financial institutions, retail banks, investment banks, or asset management firms.
- Demonstrated track record of building, mentoring, and leading high-performing sales teams through periods of hyper-growth and organizational change.
- Mastery of enterprise sales frameworks including MEDDPICC, Value Selling, and Challenger Sales.
- Executive capabilities in territory planning, commercial negotiations, pricing models, and pipeline forecasting.
- Broad consultancy network with a proven history of co-selling alongside Big 4 advisories and global systems integrators.
- Deep domain knowledge in UK financial regulations, KYC/AML compliance, risk management, and banking operational transformation.
- Experience with enterprise platforms such as Salesforce or ServiceNow.
Skills
- AI-Powered Process Automation
- Enterprise-Grade Orchestration
- MEDDPICC
- Value Selling
- Challenger Sales
- Salesforce
- ServiceNow
Location
- London
Work Type
- Hybrid
Experience Level
- Executive
- 15+ years
Education Level
- Bachelor's degree
Salary/Compensations
- £100,000—£225,000 GBP
Benefits
- Health coverage
- Life and disability insurance
- Employee Assistance Program (EAP) with free mental health support
- Employee Stock Purchase Program (ESPP)
- Lifestyle allowance
- Tuition reimbursement
- Family-forming benefits
- Retirement/pension plan
- Wellness dollars
About the Company
- Appian provides AI automation for the most important business processes at the world’s largest organizations. Our platform is known for its unique power, reliability, and scale. We’ve been automating processes for more than 25 years and have proven expertise in enterprise operations. For more information, visit appian.com.
Equal Opportunity
- Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
- Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
- Appian's Applicant & Candidate Privacy Notice