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About the Role
This role is for a Business Director with multichannel campaign management experience and a background working at advertising agencies. The Business Director is responsible for managing a single large key client or multiple clients, championing client growth, leading direct reports and wider agency resources to create effective, integrated work, and ensuring client satisfaction and long-term profitable relationships.
Responsibilities
- Lead the account team to develop proactive and responsive strategic proposals which drive demonstrable value for clients.
- Identify and develop relationships with key budget-holding clients at senior levels, seeking opportunities and developing plans for business growth.
- Develop and nurture relationships with senior people in partner agencies.
- Accountable for client revenue targets, including forecasts, and rapidly reacting to changes in clients' businesses that impact revenue.
- Lead client negotiations with senior-level procurement and marketing contacts to agree agency fees and retainers.
- Lead and motivate account teams to deliver first-class account management, ensuring projects are delivered to a high standard, on time, and on budget.
- Ensure compliance with VCCP company reporting and legal procedures, and management of client accounts to contractual agreements.
- Ensure teams adhere to account billing processes, maintaining urgency in timely and accurate invoicing.
- Proactively develop, implement, and share new ways to improve work quality within the agency, fulfilling the agency’s founding principles and challenger philosophy.
- Head up and take responsibility for the agency’s strategic and creative response to briefs, evaluating in terms of quality, budget, and benchmarking against objectives/KPIs.
- Work with the team to develop brilliant and inspiring briefs that help deliver the best strategic and creative work.
- Oversee the formal evaluation of completed campaigns and sharing of results, ensuring learnings are shared across the agency and within the team.
- Take leadership in reviewing creative work objectively and constructively, working closely with senior creative teams.
- Ensure the right senior resource is engaged in work at the right moments for optimal output.
- Partner with IPD to ensure optimum engagement/ways of working across the partnership.
- Challenge siloed thinking by ensuring ideas are media agnostic and simple enough to work across every consumer touchpoint.
Requirements
- Multichannel campaign management experience.
- Background working at advertising agencies.
- Comfortable with an entrepreneurial atmosphere and taking initiative.
- Ability to lead and motivate account teams.
- Understanding of client revenue targets and financial accountability.
- Experience in client negotiations with senior-level procurement and marketing contacts.
- Familiarity with agency reporting and legal procedures.
- Understanding of account billing processes and invoicing.
- Ability to evaluate creative work objectively and constructively.
- Experience in talent management and resource allocation.
- Broad range of skills to ensure ideas are conceived and delivered with integration in mind.
Skills
- Multichannel campaign management
- Client relationship management
- Strategic planning
- Financial accountability
- Negotiation
- Team leadership
- Project management
- Creative evaluation
- Integration strategy
Location
- North America
- EMEA
- APAC
Work Type
- 6-month FTC
Experience Level
- Business Director
About the Company
- VCCP is the global challenger network for challenger brands.
- With over 1,500 people across 13 offices in North America, EMEA and APAC, VCCP challenges convention to create value for ambitious organisations.
- VCCP's founding belief is It Only Works If It All Works, integrating specialists from strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond.
- Founded on principles of simplicity, collaboration and un-preciousness.
- Clients include Virgin Media O2, Barclays, Cadbury, Compare the Market, Domino’s, White Claw, easyJet, Primark and Co-op.
- VCCP has topped the AAR’s annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles.
- VCCP shares an ambition to challenge itself, its clients, and the industry for the better.
Equal Opportunity
- VCCP believes that DE&I is about creating a strong culture of inclusion where everyone can thrive and be their authentic self.
- VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity.
- If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.