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About the Role

As Head of Marketing, you will shape Swan’s go-to-market strategy across product marketing, brand & content, growth, and regional marketing. Your mission is to position Swan as the leading embedded banking platform in Europe, helping software companies understand and adopt embedded finance. You’ll combine strong customer empathy, sharp positioning, compelling storytelling, and a data-driven mindset to build our brand, generate demand, and drive growth across Europe.

Responsibilities

Lead Swan’s Marketing team, setting clear priorities and OKRs and allocating resources to the highest-impact opportunities.
Strengthen Swan’s brand positioning and scale brand awareness across core European markets.
Own Swan’s content and communications strategy across the website, social media, events, and PR.
Build repeatable go-to-market motions that drive demand generation and pipeline growth in partnership with Sales and RevOps.
Develop strategic partner marketing initiatives that amplify Swan’s reach and accelerate growth.
Own Swan’s product marketing strategy end-to-end, from customer insights and positioning to product launches, adoption, and commercial enablement.

Requirements

8+ years of experience in a marketing function including 2 years in payments.
Experience leading a team of 4+ people.
Comfortable with people from different cultures and locations.
Broad marketing experience including growth marketing, brand, content, events, product marketing.
Structured and execution-oriented, turning priorities into action.
Business-driven and able to turn customer insights into strong positioning.
Clear and influential communicator who makes complex ideas simple.

Skills

Customer empathy
Positioning
Storytelling
Data-driven mindset
Brand building
Demand generation
Growth marketing
Content strategy
Communications strategy
Event management
Public relations
Partner marketing
Product marketing
Customer insights
Product launches
Commercial enablement

Location

France
Germany
Spain
Italy
Belgium

Work Type

Hybrid remote policy: 2 days per week working from home.

Experience Level

8+ years of experience in a marketing function
2 years in payments
Managed 4+ people

Benefits

25 days holidays + RTT
Meal voucher card
Monthly mobility package
Health insurance (mutuelle) via Alan
Classpass partnership for sports and wellness discounts
Well-being support via Moka Care
Offsite events once a year

About the Company

Swan is Europe’s embedded banking specialist, empowering software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.
Swan processes over €2.5 billion in monthly transactions for more than 150 companies.
Founded in 2019, Swan has received growth capital from leading investors.
Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).
Our mission: Banking belongs in business software.
Swan’s core values: Simplicity, Long Term, Excellence, Be Human.

Equal Opportunity

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.
Diversity and inclusion are important at Swan. We’re working hard to get better every day.
When it comes to recruitment, we’re interested in your work experience, skills, and overall personality.