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About the Role
As the Influencer Marketing Manager for the UK, you will adapt and execute yfood’s influencer marketing strategy to grow the brand’s digital presence and drive measurable business impact. You will work across performance-focused platforms, developing authentic partnerships that strengthen brand visibility while delivering against performance and brand objectives. You will also contribute to refining influencer acquisition strategies, processes, and tools to ensure scalable, efficient, and high-impact partnerships.
Responsibilities
- Localize and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market.
- Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
- Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
- Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution.
- Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
- Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
- Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
- Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
- Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.
Requirements
- A degree in Marketing, Communications, Business, or a related field
- 2–3+ years of hands-on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently
- Strong knowledge of the UK social media and influencer landscape, including relevant platforms, creators, trends, and audiences
- A proactive, structured, and independent way of working, with the ability to take ownership of projects from planning through execution
- A strong commercial and analytical mindset, with experience working towards clear KPIs and using performance data to inform decisions
- Strong communication and relationship-building skills, with confidence in negotiating and managing influencers, agents, and external partners
- Fluent English (C2 or native-level), with an excellent understanding of UK culture, communication style, and tone of voice
- A collaborative mindset and the confidence to communicate your perspective, challenge ideas constructively, and manage different stakeholder expectations
Skills
- Influencer Marketing
- Social Media Marketing
- Performance Marketing
- Content Creation
- Campaign Management
- Relationship Building
- Negotiation
- Data Analysis
- UK Social Media Landscape
- UK Influencer Landscape
- UK Culture
- UK Communication Style
- UK Tone of Voice
Location
- UK
Work Type
- Hybrid
- Workation (EU countries)
Experience Level
- 2-3+ years
Education Level
- Degree in Marketing, Communications, Business, or a related field
Benefits
- Monthly sports allowance of €30
- Workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball)
- Participation in the Sensory Team to try new products
- Free yfood products
- 30 days of paid vacation per year
About the Company
- Pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options.
- Created the 'Smart Food' category.
- Active across Europe, growing fast, and always looking for fresh ideas.
- A dynamic team that’s revolutionising the food industry.
Equal Opportunity
- Promote equal opportunities and value diversity.
- Committed to creating an inclusive environment for all employees.