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About the Role
Decanter is seeking a collaborative individual to join their commercial team, focusing on building global partnerships to expand DWWA entries and Decanter Premium subscriptions. This role is crucial for formalizing and scaling revenue-generating partnerships across flagship properties like DWWA and Decanter Premium, and unlocking B2B2C distribution channels to accelerate subscription growth.
Responsibilities
- Formalize and scale revenue-generating partnerships across flagship properties, including DWWA and Decanter Premium.
- Establish non-paid service-exchange partnerships with global regional wine bodies to grow DWWA entrant numbers.
- Unlock B2B2C distribution channels to accelerate Decanter Premium subscription growth.
- Identify prospective partners, build tailored commercial proposals, and negotiate mutually beneficial terms.
- Partner closely with internal Marketing, Logistics, and Subscriptions teams to activate promotional packages across digital, print, and event channels.
- Use CRM software, pipeline tracking tools, and analytics to monitor entry volume and partnership performance.
- Identify, pitch, and establish promotional partnerships with regional wine trade boards and export consortia to expand DWWA entries.
- Collaborate with internal Marketing and Logistics teams to build operationally sound, marketable partnership packages.
- Build cross-sector distribution partnerships with luxury travel, hospitality, and financial services brands to grow Decanter Premium subscriptions.
- Structure value-exchange agreements and exclusive member offers that deliver mutual benefits without requiring direct cash budgets.
- Oversee partnership activation across digital, print, and event channels to ensure seamless delivery for wineries and brand partners.
- Track partnership performance metrics, entry volumes, and subscription ROI using pipeline management software and regular stakeholder reporting.
Requirements
- Demonstrable experience in account management, commercial partnerships, or business development within media, publishing, or luxury sectors.
- Understanding of how strategic brand alliances and promotional partnerships can be used as effective audience acquisition channels.
- Familiarity with global wine regions, trade export associations, or the broader wine and hospitality industry.
- Strong communication and presentation skills with an ability to build positive relationships with senior industry partners.
- Organised approach to pipeline management, contract administration, and performance tracking using CRM systems.
- Commercial partnership, account management, or marketing experience delivering collaborative growth initiatives.
- Practical experience managing pipelines, structuring agreements, or working with CRM platforms.
- Ability to work collaboratively from our London office on a hybrid basis.
Skills
- Communication skills
- Presentation skills
- Pipeline management
- Contract administration
- CRM systems
- Subscription marketing
- Cross-promotional retail campaigns
- International trade engagement
Location
- London
Work Type
- Hybrid
Experience Level
- P5
Salary/Compensations
- £40,000 - £50,000
Benefits
- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- Bonus (share of profits)
- Refer a friend scheme
- Well-being support with access to Colleague Assistant Programmes
- Opportunity to purchase shares (Share Incentive Plan)
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in offices
About the Company
- We create trusted, expert content that helps millions of people discover more about the things they love, need and care about.
- Our specialist brands connect people with their passions every day across websites, magazines, newsletters, social channels and events.
- We combine deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.
- Decanter is the world's premier wine media brand, known for authoritative content, inspirational events, and the Decanter World Wine Awards (DWWA).
- The team connects global wine producers, industry experts, and fine wine enthusiasts.
- We host the world's largest wine competition and deliver premium digital subscriber experiences across international markets.
Equal Opportunity
- At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
- We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
- If you need any reasonable adjustments, please let us know, and we'll be happy to support you.