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About the Role

As the Corporate Communications & Brand Lead, you will develop clear positioning, relevant stories, and effective formats for media, potential clients, multipliers, and future employees, leveraging PIABO's topics, products, and experts for greater public visibility. The role focuses on external corporate communications, personal branding, and thought leadership, including advancing Tilo Bonow's personal brand and positioning PIABO as an independent brand and competent communication partner. Your daily work will blend strategic thinking with hands-on execution, involving topic identification, narrative formulation, message development, and format creation for various platforms.

Responsibilities

• Develop priorities, narratives, key messages, and a sustainable topic plan based on PIABO's and management's goals.
• Create topics and perspectives on communication, reputation, storytelling, personal branding, GEO/AI Visibility, Venture Capital, and innovation communication, translating them into LinkedIn content, interviews, guest articles, podcasts, panels, keynotes, and speaker formats.
• Develop the editorial strategy for LinkedIn and the website, plan regular content, and manage positioning, content, and briefings for the website.
• Identify relevant media and debates, maintain contacts, pitch suitable stories, and manage media inquiries and press interviews.
• Make products, experts, and consulting services understandable and relevant, further develop the content brand positioning, and coordinate sensitive topics and relevant publications.
• Evaluate impact by connecting signals from positioning, website, LinkedIn, media and speaker opportunities, and lead generation, deriving subsequent priorities.
• Develop own topics, narratives, and formats, and significantly shape PIABO's external communication.

Requirements

• Possess sound experience in Corporate Communications, corporate communications, strategic PR, or a comparable field.
• Quickly grasp complex content, develop clear messages, and prepare them for different target groups and senders.
• Write proficiently in German at a minimum C1 level and in English at a minimum B2 level.
• Create editorial content for LinkedIn, websites, guest articles, interviews, or similar formats, and assess the quality and impact of your work.
• Work independently, establish a meaningful framework for open briefings, and translate topics, questions, and interests into concrete next steps.
• Communicate confidently with management, internal stakeholders, media, and external partners, and integrate different perspectives into a clear, actionable line.
• Comparable experience from agency, brand, journalism, thought leadership, or B2B communication is also suitable if you have independently built, positioned, and implemented relevant topics.

Skills

• Corporate Communications
• Strategic PR
• Personal Branding
• B2B PR
• Media Relations
• Content Marketing
• Thought Leadership
• LinkedIn Strategy
• Website Content Management
• Narrative Development
• Key Message Formulation
• Public Relations
• Social Media Strategy
• Brand Strategy
• Influencer Programs

Location

• Berlin

Work Type

• Hybrid
• Flexible Work Options
• Mobile Working
• Remote Work (up to 3 months per year within Europe)
• Full-time
• Permanent Employment

Experience Level

• Senior

Benefits

• Professional responsibility for a visible, strategically relevant topic field with direct access to management.
• Opportunity to shape external communication, personal brand, and thought leadership.
• Flexible working hours.
• Mobile working from home or a café.
• Up to three months of remote work per year within Europe.
• Modern Apple equipment.
• Choice of iPhone.
• Home office setup allowance.
• Mental health support including mindfulness training and stress tools.
• Urban Sports Club membership.
• Direct contact with CEO and COO.
• Regular company events and virtual team formats.
• JobRad (company bicycle program).
• Healthy snacks and drinks.
• Company pension plan.
• Employee discounts.
• Referral bonus.

About the Company

• PIABO is a leading European full-service partner for the digital economy, headquartered in Berlin.
• The agency achieves outstanding international visibility for companies in various digital sectors including E-commerce, Traveltech, Fintech, Foodtech, HR-Tech, Healthtech, Blockchain, Consumer Electronics, IoT, Artificial Intelligence, AR/VR, Security, Big Data, SaaS/Cloud, and Greentech.
• PIABO's service spectrum includes Public Relations and Social Media, as well as Brand Strategy, Content Marketing, and Influencer Programs.
• The company has been led by founder and CEO Tilo Bonow and COO Daniela Harzer since 2006, actively supporting clients in achieving their local and global growth and development goals.
• Notable clients include GitHub, Google, Intersystems, Sequoia Capital, Shopify, and Withings.