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About the Role

The Business Development Department is responsible for developing new businesses and strategic areas for NN Life's medium- to long-term growth. Starting April 2026, under the DM&LG (Digital Marketing & Lead Generation) strategy, we are promoting the creation of new customer touchpoints and business models that are compatible with the AI era. The CEP (Customer Engagement Platform) team, to which this position belongs, is in charge of planning and operating owned media and platforms with a membership base, such as "Tsugu-no-wa," "Kokotomo Hiroba," and "Jigyo Shokei Station." We carefully gather feedback from spouses and successors of small and medium-sized business owners, as well as those involved in business succession, and incorporate it into content and services to accumulate unique primary data and enhance brand value. This area is also recognized externally, as evidenced by the 2024 Good Design Award and collaborations with universities and government agencies.

Responsibilities

Planning and operation of owned media with a membership base, centered on "Tsugu-no-wa," and collaboration with "Kokotomo Hiroba" and "Jigyo Shokei Station."
Planning, production, and progress management of content such as articles, interviews, surveys, case studies, and white papers, based on the challenges and interests of readers and members.
Planning, preparation, operation, and review of online/offline events.
Project promotion with external partners such as experts, business owners, universities, local governments, media, and production companies, as well as professionals such as editors, designers, and marketers.
Planning and execution of information dissemination and member engagement improvement measures utilizing SNS, email, digital content, etc.
Conducting member surveys and user interviews, and improving content and measures based on the voices and insights obtained.
Planning and operation of nurturing measures utilizing email scenarios, step emails, and white papers tailored to members' interests and challenges.
Member analysis, segmentation, and measure improvement utilizing behavioral data such as email opens, clicks, document downloads, and site visits.
Operation of distribution and measures using Marketing Automation (MA) tools, and effectiveness verification based on KPIs.
Collaboration with DM&LG measures, corporate website, and PR activities, and planning of new customer touchpoints and services.
Research, planning, production, and operational efficiency improvement using digital tools such as generative AI.

Requirements

At least one of the following (or similar) practical experience for a cumulative total of 2 years: 1. Planning, production, editing of content, and operation of owned media. 2. Planning and operation of digital marketing, PR, and customer communication measures. 3. Planning and development of products, services, and customer experiences from a user perspective. 4. Experience in understanding customer challenges and needs through sales/consulting of life insurance, and involvement in the process from consultation to proposal and contract.
Experience through the above in proposing, planning, or improving content, communication, products, services, or customer experiences by grasping user or customer challenges.
Business-level Japanese proficiency (reading, writing, speaking).
Ability to communicate smoothly with internal and external stakeholders and steadily advance work with a sense of deadlines.
Ability to act proactively by researching independently and consulting with others as needed, rather than waiting for instructions.
Ability to respect members with different expertise internally and externally and work collaboratively.
Ability to face changes and unestablished environments positively and work through trial and error.
Interest in AI and digital tools, and ability to proactively learn new knowledge and skills.

Skills

Content planning
Content production
Editing
Owned media operation
Digital marketing
PR
Customer communication
Product planning
Service planning
Customer experience planning
Life insurance sales
Life insurance consulting
User needs assessment
Proposal development
Project management
SNS utilization
Email marketing
Digital content creation
Member engagement
User surveys
User interviews
Nurturing
Marketing Automation (MA)
Data analysis
Segmentation
KPI management
Generative AI utilization

Location

Shibuya Head Office

Work Type

Permanent
Full-time

Experience Level

2+ years of relevant experience

About the Company

The Business Development Department is responsible for developing new businesses and strategic areas for NN Life's medium- to long-term growth.
Starting April 2026, under the DM&LG (Digital Marketing & Lead Generation) strategy, we are promoting the creation of new customer touchpoints and business models that are compatible with the AI era.
The CEP (Customer Engagement Platform) team, to which this position belongs, is in charge of planning and operating owned media and platforms with a membership base, such as "Tsugu-no-wa," "Kokotomo Hiroba," and "Jigyo Shokei Station."
We carefully gather feedback from spouses and successors of small and medium-sized business owners, as well as those involved in business succession, and incorporate it into content and services to accumulate unique primary data and enhance brand value.
This area is also recognized externally, as evidenced by the 2024 Good Design Award and collaborations with universities and government agencies.
"Tsugu-no-wa," a registered owned media for the wives of business owners, has over 16,000 registered members.
In the future, in addition to content creation and media operation, we will strengthen continuous communication through email and digital content, deepen member understanding, improve engagement, and nurture customers according to each member's interests and challenges.
The internal team is planned to be a small team of 3 people, but there are many opportunities to collaborate with external professionals with high expertise and rich experience, such as digital marketers, PR planners, content creators, designers, and experts in various fields.
You can gain practical experience in content planning, customer understanding, marketing, and project promotion while promoting actual projects together.
The internal team is planned to be a small team of 3 people, and members will work together with speed and ownership while consulting with each other.
In areas such as digital marketing, PR, editing, content creation, design, and research/analysis, projects will be promoted in collaboration with external professionals with high expertise and rich experience.
It is not necessary to be proficient in all areas at the time of joining. We welcome those who can steadily advance their assigned work while learning from experienced internal and external members and absorbing new knowledge and methods.