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About the Role
This role focuses on creating new touchpoints with small and medium-sized business owners through Digital Marketing & Lead Generation (DMLG). You will provide continuous information to customers acquired through various channels, nurturing their interest and desire for consultation. By designing information and timing based on customer attributes and behavior, you will connect potential clients to the DMLG sales team.
Responsibilities
- Analyze customer attributes, behavioral history, and areas of interest.
- Design target customers, information to be provided, and delivery timing.
- Plan and operate continuous information delivery via email and other methods.
- Plan and improve customer nurturing scenarios and email content.
- Design and improve criteria for judging customer interest and consultation intent.
- Configure and operate delivery using marketing automation tools.
- Analyze and improve delivery results, online behavior, and sales results.
- Collaborate with content, CEP, DMLG sales, and data/system personnel to improve the customer nurturing process.
Requirements
- Practical experience in digital marketing, CRM, email marketing, or customer communication.
- Ability to design target customers and communication content based on customer attributes and behavioral data.
- Ability to analyze the results of initiatives and continuously improve them.
- Ability to collaborate with internal and external stakeholders and independently promote initiatives.
Skills
- Marketing automation tools
- Email delivery
- Scenario design
- Salesforce
- Account Engagement
- Customer segmentation
- Interest level determination
- Sales handover criteria design
- Inside sales collaboration
- Field sales collaboration
Location
- Shibuya Head Office
Work Type
- Permanent
About the Company
- The Business Development Department is creating new touchpoints with small and medium-sized business owners through Digital Marketing & Lead Generation (DMLG).