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About the Role
The Manager, Digital Consulting, MDS Japan & Guam is responsible for the daily management of digital activation efforts for hotels in the Asia Pacific Excluding China (APEC) region. This role focuses on Search Engine Optimization and Generative Engine Optimization (SEO/GEO), HWS Content Management, Paid Media Management, and Program Performance and Reporting. The position acts as the main point of contact for hotels, liaising between internal teams to ensure timely delivery and execution of tactics. Responsibilities include setting program strategy, defining expectations, providing performance reports, and ensuring high service levels.
Responsibilities
- Ensure programs provide a cohesive digital strategy through the use of search, paid media, and reporting tactic execution.
- Manage and track all program tactics to ensure deliverables are met and executed on time.
- Track time against billing and non-billable activities to ensure cost recoverability.
- Build and maintain long-term relationships with new and existing properties through open communication.
- Schedule and lead property discovery and reporting calls throughout the program enrollment period.
- Manage and implement strategic keyword strategies through optimization of on-site and off-site tactics.
- Address ad-hoc property questions and concerns in an effective and timely manner, escalating issues to the Director when necessary.
- Interpret reporting trends and proactively communicate performance to hotels in the form of presentations.
- Monitors the impact of the program and proactively communicate changes in strategy when necessary.
- Identify when hotels are up for renewal and proactively solicits re-enrollment.
- Make strategic recommendations for additional services/tactics to enhance the program to meet property goals.
- Meet goals as defined by client satisfaction surveys and annual renewal targets.
- Execute general digital support for Japan and Guam Area needs including marketing campaigns, OTA merchandising, and updates on various Marriott digital platforms.
- Provide hotel training to support the roll-out of Global Digital products and initiatives.
- Support region-wide projects and initiatives critical to improving Marriott.com performance.
- Work with internal Marriott Digital Services (MDS) Operations team to guarantee program tactics are executed on time and at high quality.
- Provide feedback to continually improve work processes and systems that support program execution.
- Solicit feedback from properties to ensure program tactics meet their needs and demands.
- Assist in successfully onboarding and training new employees.
- Actively participate and engage in internal and external special projects to broaden skill set, as appropriate.
- Engages in frequent communication with MDS support teams through established platforms.
- Establish and maintain complete and up-to-date information on all property statuses and performance.
- Support department-wide efforts to improve MDS culture and work environment.
- Attend training and conferences to increase subject matter expertise and deepen skills.
- Actively seek out opportunities to learn more about the digital industry.
- Attend and participate in all relevant internal and external meetings.
- Inform, update, and provide information to managers and co-workers in a timely manner.
- Present ideas, expectations and information in a concise, organized manner.
- Uses problem-solving methodology for decision-making and follow up.
- Maintain positive working relations with internal customers and department managers.
- Manage time effectively and conduct activities in an organized manner.
- Answer hotel/owner questions as appropriate.
- Perform other reasonable duties as assigned by manager.
Requirements
- BS/BA degree from an accredited university in Business Administration, Marketing, Hospitality, or a related major is preferred.
- 4+ years of experience in digital marketing is required.
- Experience in hotel or online travel agency is a plus.
- Agency work experience is preferred; primarily in a property services/account services role.
- Fluency in Japanese and business-level English is required for internal and external communications.
Skills
- Search Engine Optimization
- Generative Engine Optimization
- HWS Content Management
- Paid Media Management
- Program Performance and Reporting
- Digital Marketing
- Adaptability
- Communication
- Problem Solving and Decision Making
- Professional Demeanor
- Building and Contributing to Teams
- Driving for Results
- Planning and Organizing
- Coworker Relationships
- Customer Relationships
- Global Mindset
- Talent Management
- Applied Learning
- Business Acumen
- Technical Acumen
- Basic Computer Skills
- Mathematical Reasoning
- Oral Comprehension
- Reading Comprehension
- Writing
Location
- Japan
- Guam
Work Type
- Full-time
Experience Level
- 4+ years of experience in digital marketing
Education Level
- BS/BA degree preferred in Business Administration, Marketing, Hospitality, or related major
About the Company
- Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
- The MDS team provides digital solutions to all Marriott brand hotels worldwide that are enrolled in the MDS program.
- This centralized in-house team offers individual hotels a range of digital services and functions as an agency-like model within the Global Digital organization.
Equal Opportunity
- At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.
- We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.
- Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.
- We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.