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About the Role

This senior role collaborates closely with Sales and Marketing to drive strategy, planning, and execution based on marketing plans aligned to the objectives for the ANZ sales area. The Area Marketing Manager (AMM) is the single point of contact to the Sales leadership team, owning strategic marketing, planning, project management, and execution. This role will be an integral part of the senior leadership of the NetApp ANZ business.

Responsibilities

Contribute to pipeline for the ANZ business via marketing demand generation efforts.
Influence and move customers from top to bottom of the funnel via holistic marketing strategy, tactics, and execution, embracing brand to demand initiatives.
Drive business growth by expanding footprint in existing customers through NetApp product innovation and supporting growth via new customer acquisition.
Analyze ANZ area market opportunities and challenges, building and aligning ANZ area marketing strategy to meet sales organization needs while understanding marketing priorities.
Act as the single point of contact to the sales leadership team in country or area, communicating the needs of Sales to marketing teams and vice versa.
Collaborate cross-functionally across the marketing organization to create a joint marketing plan for the area that delivers high impact on pipeline and opportunity generation.
Manage, allocate, and own the budget for the area.
Identify marketing strategies to drive penetration in accounts and new logo acquisition.
Act as a pivot between Sales/Field in an area and broader Marketing functions across a geo or WW.
Support the planning and execution of relevant Sales plays with local Field leaders.
Evaluate the effectiveness of marketing efforts, learning from successes and failures, driving best practices, and enhancing marketing performance.
Demonstrate impact to the business as outlined in the business objectives.

Requirements

Proven experience navigating the sales-marketing interlock, including building trust, establishing credibility, and collaborating with a seasoned sales organization.
Demonstrated speed in execution and strategic decision-making to adapt to business needs.
Strong leadership and decision-making skills to maximize growth and profitability opportunities.
Problem-solving capabilities and ability to see the big picture and alignment to sales and marketing opportunities.
Strong written and verbal communication skills between multiple teams and business units.
Teamwork and collaboration with other Marketing & PR functions to create integrated plans.
Creativity and adaptability to implement programs based on business needs.
Ability to lead and influence in a matrix organization while building trust and credibility.
Ability to prioritize, stay focused, and drive progress amidst change.
Strong and tenured experience in B2B marketing leadership roles, preferably from technology organizations.
Extensive experience in ANZ marketing with a deep understanding and proven track record.

Skills

Data analysis
Strategic planning
Marketing strategy
Demand generation
Brand management
Project management
Budget management
Account penetration
New customer acquisition
Cross-functional collaboration
Performance evaluation
Sales-marketing interlock
Strategic decision-making
Leadership
Problem-solving
Communication
Teamwork
Creativity
Adaptability
Influence
Prioritization

Location

Work Type

Full-time

Experience Level

Senior
Tenured

Education Level

Bachelor/Masters degree in marketing, business, communications, or a related field

About the Company

NetApp ANZ business