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About the Role
Community First Bank is a customer-owned bank focused on helping Australians achieve financial goals and contribute to their communities. The Head of Product will lead the delivery of competitive, relevant, simple, and valuable products, supporting sustainable growth and commercial outcomes in a complex regulatory environment.
Responsibilities
- Develop the Bank's product strategy, ensuring alignment with corporate strategy, customer needs, risk appetite, and strategic priorities.
- Lead the development and execution of a clear, prioritised product roadmap across the Bank's portfolio.
- Oversee the end-to-end product lifecycle, including development, launch, optimisation, review, and retirement.
- Ensure the product portfolio remains competitive, relevant, sustainable, and aligned to target markets and strategic objectives.
- Identify opportunities to simplify, enhance, or rationalise products based on customer needs, market trends, portfolio performance, and strategic fit.
- Provide strategic product advice and recommendations to the Executive Leadership Team and relevant governance forums.
- Champion a customer-led approach to product strategy and development, ensuring products deliver meaningful and sustainable value.
- Use customer insights, research, data, market intelligence, and frontline feedback to identify product opportunities and improvements.
- Ensure product propositions are simple, transparent, accessible, and aligned to customer needs and expectations.
- Partner with Member Experience, Marketing, and Distribution to ensure product propositions are clearly articulated and effectively brought to market.
- Monitor customer outcomes and use insights to drive continuous product improvement.
- Influence and drive product portfolio performance, balancing growth, revenue, margin, profitability, customer acquisition, and retention with customer outcomes, risk, and strategic objectives.
- Establish and monitor appropriate product performance measures, dashboards, and reporting.
- Lead the development of product pricing recommendations, supported by robust analysis of market conditions, customer impacts, competitor positioning, and strategic objectives.
- Prepare and present pricing recommendations to the Assets & Liabilities Committee (ALCO) for consideration and vote.
- Develop pricing recommendations that balance financial performance, customer value, risk appetite, and regulatory obligations.
- Monitor the impact of approved pricing decisions and recommend further changes where required.
- Identify opportunities to improve product economics, customer engagement, and share of wallet.
- Develop robust business cases and recommendations for significant product investment, change, or innovation.
- Lead the identification, assessment, and prioritisation of new product opportunities and material product changes.
- Establish disciplined product discovery and development practices, ensuring customer needs, evidence, and commercial analysis inform recommendations and prioritisation.
- Develop and present business cases and recommendations for new products and material product changes to appropriate governance forums.
- Ensure all material product changes are presented to the Assets & Liabilities Committee (ALCO) for consideration.
Requirements
- Relevant tertiary qualification in Business, Commerce, Finance or a related discipline.
- Senior-level product management or product leadership experience.
- Strong knowledge of financial services regulation, compliance, risk, and product governance.
- Postgraduate qualification in Business, Finance, Management or a related discipline (Desirable).
- Experience within banking and financial services (Desirable).
- Relevant professional qualifications in risk, governance, compliance or financial services (Desirable).
Experience Level
- Senior-level
Education Level
- Relevant tertiary qualification in Business, Commerce, Finance or a related discipline
- Postgraduate qualification in Business, Finance, Management or a related discipline
About the Company
- Community First Bank is a customer-owned bank with a strong purpose of helping Australians achieve their financial goals while contributing to the communities in which they operate.