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About the Role

BAM is seeking a Marketing Manager to develop and execute strategic, audience-centered marketing campaigns that drive awareness, attendance, engagement, and revenue for BAM’s performing arts programming and institutional initiatives. This role helps strengthen BAM’s visibility and connection with audiences throughout Brooklyn and beyond.

Responsibilities

Develops and executes integrated marketing strategy for assigned programs and institutional initiatives from planning through execution and evaluation.
Develops marketing plans and creative strategy; assists in developing creative briefs that establish campaign objectives/goals, target audiences, positioning, and key messaging.
Develops media plans and budget allocations for each assigned program.
Manages program marketing budgets and ensures resources are spent wisely to generate the maximum ROI.
Manages the development of key art and campaign assets for all related advertising and public-facing communications.
Coordinates the timely collection and distribution of campaign assets and materials across all channels.
Ensures all campaign materials are trafficked to appropriate channels in a timely fashion.
Measures and analyzes effectiveness/ROI of marketing efforts.
Uses data to support strategy and tactical choices, and to make appropriate recommendations for campaign adjustments or pivots.
Supports the development and implementation of direct marketing campaigns (email and direct mail) for assigned programs.
Works collaboratively to develop program-related social and content strategy.
Stays informed of developments in the fields of marketing, audience development, digital engagement, and performing arts.
Represents BAM marketing with internal and external partners.
Is committed to building an equitable and inclusive community within BAM and as a good ambassador in the community.
Additional duties as assigned.

Requirements

Bachelor’s degree in marketing, communications, business, arts administration, or a related field preferred; equivalent combination of education and relevant professional experience will be considered.
3–5 years of progressive marketing experience, preferably in the performing arts, entertainment, or cultural industries.
Demonstrated experience developing and executing integrated marketing campaigns across multiple channels, including email, digital advertising, social media, direct mail, partnerships, and other promotional channels to achieve institutional goals.
Experience using sales and audience data to evaluate campaign performance and make marketing recommendations.
Experience managing multiple projects simultaneously, including campaign schedules, budgets, creative deliverables, approvals, and deadlines.
Experience collaborating with creative teams, digital/media agencies, external partners, and internal stakeholders.
Familiarity with CRM, ticketing, email marketing, analytics, and project-management platforms; experience with Tessitura and other arts/cultural marketing systems is a plus.
Experience in the performing arts or cultural sector preferred but not required; demonstrated interest in contemporary performing arts and BAM's programming expected.
Comfortable working with DEI concepts, programs, and initiatives.
Knowledge and experience with MS Office Suite and Google Suite.
Strong strategic thinking and judgment, with the ability to understand broader marketing objectives and translate them into effective campaign plans.
Audience-oriented, creative, and curious, with an interest in understanding different audience segments and identifying innovative and effective ways to reach and engage them.
Excellent written and verbal communication skills; ability to communicate effectively with colleagues across departments and at all levels.
Strong collaborative and interpersonal skills, with the ability to build productive working relationships across multiple departments.
Highly organized and detail-oriented, with demonstrated ability to manage competing priorities simultaneously.
Proactive with the confidence to take ownership of work independently and the judgment to seek guidance or support when needed.
Sound decision-making and problem-solving skills, including the ability to respond effectively when sales, timelines, budgets, or campaign conditions change.
Adaptable, resilient, and positive in a fast-paced environment, with the ability to adjust priorities while maintaining accuracy and follow-through.
Strong project management skills, including the ability to establish expectations, coordinate contributors, provide constructive feedback, and hold projects accountable to deadlines.
Demonstrated discretion and professionalism, particularly when working with artists, senior leadership, external partners, and sensitive organizational information.
Committed to inclusive collaboration and audience development, with an ability to work effectively with people representing a broad range of backgrounds, perspectives, and experiences.

Skills

Marketing campaign development
Integrated marketing strategy
Media planning
Budget management
Creative asset development
Campaign execution
Data analysis
Direct marketing
Social media strategy
Audience development
Digital engagement
MS Office Suite
Google Suite
Strategic thinking
Project management
Written communication
Verbal communication
Collaboration
Interpersonal skills
Organization
Detail-oriented
Problem-solving
Adaptability
Resilience
Professionalism

Location

Brooklyn, NY

Work Type

Full-Time
Onsite (3+ days)
Occasional remote flexibility

Experience Level

3-5 years of progressive marketing experience

Education Level

Bachelor's degree in marketing, communications, business, arts administration, or a related field preferred

Salary/Compensations

$72,800.00 - $72,800.00

Benefits

Medical insurance
Dental insurance
Vision insurance
Retirement plan opportunities (401(k) and pension)
Access to BAM's programming

About the Company

Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York.
For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities.
With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

Equal Opportunity

Brooklyn Academy of Music is an Equal Opportunity Employer.
BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms.
Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege.
The Marketing and Communications division supports and continues to take part in this process.