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About the Role

Panther is launching Pique™ Labs, its first skincare brand, and is seeking a VP of Go-to-Market to build the commercial function from the ground up. This role involves establishing the brand, channels, team, and processes for product launch and market entry, with a focus on creating a lasting brand portfolio.

Responsibilities

Build out the team: hire for sales & channel and marketing.
Build the Pique™ Labs brand from the ground up (positioning, identity, packaging, pricing and product story).
Develop an omni-channel strategy, including e-commerce and the dermatology channel, and a launch plan.
Establish key dermatology partners for the launch.
Implement the commercial engine: select agencies, and establish demand forecasting, partner reporting, and a commercial KPI dashboard.
Ensure a successful launch in 2027 that hits agreed targets for revenue, sell-through, and repeat purchase.
Develop a roadmap for the next products in the Pique™ Labs regimen with R&D.
Design the commercial organization, hiring a sales and channel strategy lead and a brand director.
Build the team and commercial capabilities to support multiple product launches.
Select and manage creative, design, PR, and channel partners.
Lead the brand and commercial strategy, setting positioning, go-to-market plans, forecasts, and strategic partnerships.
Set up commercial processes and tools for launch: demand forecasting, dermatology partner and e-commerce reporting, customer data, and a KPI dashboard.
Define the brand's positioning, identity, voice, and value proposition.
Build the brand from the ground up: naming architecture, packaging, content, and customer experience.
Work with Regulatory and R&D to translate clinical results into consumer-centric claims.
Own the launch end to end, from pre-launch seeding to the first year in market.
Own the revenue plan and sales forecast, collaborating with Manufacturing on demand forecasting.
Define and track key metrics (sell-through, repeat purchase, customer acquisition cost, brand awareness) and report them to leadership and the Board.
Define the omni-channel strategy across e-commerce, the dermatology channel, and international markets.
Establish and manage key dermatology partners for launch.
Build and lead the e-commerce channel: online store, conversion, retention, and customer acquisition.
Set pricing and trade terms with Finance.
Shape the roadmap for the next products in the Pique™ Labs regimen with R&D and Product.
Plan and lead subsequent launches to build a complete regimen.
Collaborate with Finance on pricing, channel economics, and revenue forecasting.
Work with Manufacturing and Operations to ensure launch supply and on-time delivery.
Support the CEO in presenting brand strategy and market opportunity to investors and partners.

Requirements

12+ years of brand and commercial leadership experience in skincare, beauty, aesthetics, or other scaled consumer brands.
Experience at a leading beauty, skincare, aesthetics, or consumer brand, combined with broader hands-on experience in a smaller company environment.
Proven experience building and launching a skincare brand or product line, end to end, with knowledge of first-year results.
Experience building a brand or commercial function from the ground up and hiring the team to manage it.
Experience supporting or leading consumer product commercialization, from go-to-market planning and launch through channel execution and post-launch growth.
Demonstrated ownership of revenue growth and overall commercial performance.
Curiosity about science and ability to translate technical or complex information into clear, compelling consumer messaging.
Experience with beauty technology or devices is a plus.
Experience with a dermatology brand or within the U.S. dermatology channel is a plus.
International experience, particularly in Asia (Korea, Japan, China) or Europe (France, Germany), is a plus.

Skills

Brand Strategy
Commercial Leadership
Go-to-Market Planning
Product Launch
Channel Strategy
Sales Forecasting
Demand Forecasting
Consumer Insight
Brand Positioning
Identity Development
Packaging Design
Pricing Strategy
Customer Acquisition
Customer Retention
KPI Dashboard Development
Partner Management
Team Building
Cross-functional Collaboration
Investor Relations

Location

Remote

Work Type

Full-time

Experience Level

VP Level
12+ years

Education Level

Bachelor's degree

Benefits

Equity in the form of stock options
Competitive health insurance, including 90% employer-paid medical, plus dental and vision
Life, AD&D and short-term disability insurance
Paid time off and paid company holidays
In-person company events
Fully stocked kitchen, plus in-office lunch twice a week

About the Company

Panther is unlocking the biological power of skin to deliver efficacious, shelf-stable treatments directly to customers via smart microarray patches (SmartPatches).
SmartPatches address needs in Skin Health (cosmetics, medical aesthetics) and Systemic Health (infectious diseases, allergies, cancer, autoimmune diseases, metabolic disorders).
Panther aims to change the lack of access to effective treatment for billions worldwide.
SmartPatches enable tech-enabled customer experiences, and an AI platform provides insights for improved patient outcomes and treatment development.
SmartPatches are affordable to manufacture and distribute, and easy to apply, increasing access and market expansion.
Panther is developing clinically validated products, with the first launch scheduled for 2027.

Equal Opportunity

Panther Life Sciences is an equal opportunity employer committed to building a diverse and inclusive workplace.
We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, pregnancy, marital or partnership status, age, national origin, citizenship, veteran or military status, disability, medical condition, genetic information, caregiver status, or any other characteristic protected by law.