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About the Role
Lead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performance. Develop insight-led strategies and recommendations that deliver growth for both Tip Top and our retail partners. Translate shopper, retailer and market data into compelling commercial stories that influence decisions and drive action. Lead customer range reviews, building persuasive recommendations that optimise ranging, distribution and performance. Partner closely with Sales, Marketing, Shopper Marketing and Insights teams to deliver growth initiatives, innovation launches and joint business objectives. Utilise Circana, Quantium and retailer data to uncover trends, evaluate performance and identify future opportunities. Support innovation and new product launches through forecasting, sizing and commercial evaluation. Build trusted relationships with retailer stakeholders and establish yourself as the go-to expert across your portfolios. Monitor market, shopper and competitor activity to proactively identify emerging trends and growth opportunities.
Responsibilities
- Lead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performance
- Develop insight-led strategies and recommendations that deliver growth for both Tip Top and our retail partners
- Translate shopper, retailer and market data into compelling commercial stories that influence decisions and drive action
- Lead customer range reviews, building persuasive recommendations that optimise ranging, distribution and performance
- Partner closely with Sales, Marketing, Shopper Marketing and Insights teams to deliver growth initiatives, innovation launches and joint business objectives
- Utilise Circana, Quantium and retailer data to uncover trends, evaluate performance and identify future opportunities
- Support innovation and new product launches through forecasting, sizing and commercial evaluation
- Build trusted relationships with retailer stakeholders and establish yourself as the go-to expert across your portfolios
- Monitor market, shopper and competitor activity to proactively identify emerging trends and growth opportunities
Requirements
- Experience in FMCG Category Management, Insights or Category Analytics
- A track record of translating data and shopper insights into commercial recommendations and outcomes
- Confidence leading category reviews, presenting recommendations and influencing decision makers
- Strong analytical capability coupled with the ability to tell a compelling commercial story
- The ability to operate as the category expert, identifying opportunities and driving action across cross-functional teams
- Experience working with retailer, shopper and market data such as Circana, Quantium or similar platforms
- A naturally curious mindset with a passion for understanding shopper behaviour and category performance
Skills
- Category Management
- Category Analytics
- Data Translation
- Shopper Insights
- Commercial Recommendations
- Category Reviews
- Presentation Skills
- Influencing
- Analytical Capability
- Commercial Storytelling
- Cross-functional Collaboration
- Retailer Data Analysis
- Shopper Data Analysis
- Market Data Analysis
- Circana
- Quantium
- Shopper Behaviour Analysis
- Category Performance Analysis
Location
- North Ryde
Work Type
- Hybrid working
- 3 days in office
Benefits
- 14 weeks of paid parental leave
- Additional paid time off to ease back to work
- Ongoing superannuation contributions during unpaid parental leave
- Recognition and award programs
- Access to our online rewards platform
- Health and wellbeing programs
- Access to our 24/7 Employee Assistance Program
- Flexible working options
- Access to an extensive range of internal trainings and development programs for your career
- Financial support for approved study pathways
- Traineeship and apprenticeship programs
- Two paid volunteer days per year
- Novated Leasing Options
About the Company
- At Tip Top, we're passionate about creating everyday moments of goodness.
- At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pikelets, bagels and pies.
- Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make.
- We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries.
- We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us.
- Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.
- Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.
Equal Opportunity
- We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us.
- Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.
- At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.
- We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.