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About the Role
The Integrated Traffic Coordinator manages and supports campaigns across broadcast and digital media channels, ensuring creative assets are vetted, distributed, and accompanied by clear guidance for partners. This role collaborates with creative agencies, production partners, and clients to ensure timely delivery and accurate activation of assets.
Responsibilities
- Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring all materials meet technical, platform, and quality requirements.
- Review, verify, and QC creative assets (e.g., video, audio, display) before activation with broadcasting partners and digital publishers.
- Provide detailed instructions to broadcasters and digital publishing teams on how assets should be used, including specifications, placement guidance, and versioning requirements.
- Collaborate with creative agencies and client production teams to provide final deliverables, specs and deadlines, troubleshoot discrepancies, and ensure timely delivery.
- Track and manage multiple campaigns simultaneously, maintaining accuracy, organization, and adherence to deadlines across several client portfolios.
- Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans.
- Partner with internal teams including Ad Operations, Planning, and Activation to maintain smooth coordination throughout the campaign lifecycle.
Requirements
- Strong attention to detail and commitment to accuracy.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and collaboration skills.
- Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus.
- Knowledge of Microsoft Office and Google Docs.
Skills
- Attention to detail
- Accuracy
- Prioritization
- Communication
- Collaboration
- Broadcast media platforms
- Digital media platforms
- Asset specifications
- Trafficking workflows
- Microsoft Office
- Google Docs
Location
- US
Work Type
- Hybrid
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media is the management arm of WPP Group's media agencies, including brands like Mindshare, Wavemaker, T&Pm, EssenceMediaCom, Neo and OpenMind.
- WPP Media is the leading media Activation network in the world and stewards nearly one-third of all global ad spending.
- WPP Media's clients are leaders in their respective industries and represent more than 330 of the Fortune Global 500, more than half of the NASDAQ 100 and more than 30 of the Fortune e-50.
- WPP Media's culture is built on fostering innovation and best practices to help clients maximize their marketing and media objectives.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.