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About the Role

Play a pivotal role in driving consumer demand, guest satisfaction, and revenue growth through innovative, data-driven campaigns. Partner cross-functionally to maximize marketing ROI. Shape impactful brand experiences and deliver on ambitious growth targets.

Responsibilities

Contribute to developing the marketing strategy for your cluster, aligning with company objectives and ensuring a cohesive brand presence.
Lead the planning, development, and execution of integrated marketing campaigns to engage target audiences and achieve commercial objectives.
Manage creative campaign development from brief to execution, ensuring alignment with brand positioning and business goals.
Collaborate with the Global Brand team to align marketing efforts with brand strategies and drive brand growth.
Deliver marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies.
Drive customer engagement by placing target customers at the heart of marketing plans, understanding customer behavior, market trends, and the competitive landscape.
Develop marketing plans that deliver cluster objectives and adapt global activity for local market needs.
Lead and develop direct reports, role-modeling Merlin values and behaviors.
Provide regular reporting and insights to senior leadership with data-driven recommendations.
Manage the cluster marketing budget, ensuring optimal resource allocation and no overspend.

Requirements

5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
Excellent verbal and written communication skills.
Proven success in developing and executing integrated marketing campaigns.
Experience working within complex organizations and collaborating with different teams, balancing priorities.
Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
Excellent stakeholder management.
Proven experience managing marketing budgets and demonstrating marketing ROI.
Robust commercial understanding, particularly the role marketing plays in business performance.
A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Skills

Digital marketing
Traditional marketing
Data-driven campaigns
Marketing strategy
Integrated marketing campaigns
Creative campaign development
Brand positioning
Audience insight
Brand strategy
Customer engagement
Market trends analysis
Competitive landscape analysis
Budget management
Marketing ROI
Commercial understanding
Stakeholder management
Analytical thinking
Strategic thinking
Leadership
People management

Experience Level

Senior

Salary/Compensations

USD $101,000.00/Yr.-USD $104,000.00/Yr.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!