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About the Role

As Principal Growth Marketer, you will own patient acquisition, activation, and retention across the Mochi Health platform. You will build and lead the growth function, encompassing performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization, to scale the patient base while maintaining efficient unit economics in a competitive, regulated market. This role is a blend of strategist, builder, and operator, responsible for developing the growth playbook, building execution infrastructure, and driving day-to-day execution to meet aggressive growth targets. You will operate at the intersection of healthcare, consumer marketing, and marketplace dynamics, balancing patient trust, clinical quality, and business growth.

Responsibilities

Define and execute the patient acquisition and retention strategy across all channels and products.
Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets.
Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments).
Establish growth metrics, goals, and forecasting models that guide investment and decision-making.
Partner with executive leadership to shape company strategy based on growth insights.
Foster a culture of experimentation, data-driven decision-making, and rapid iteration.
Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships).
Develop and optimize organic growth channels (SEO, content, referrals, community).
Build and test new acquisition channels and tactics to diversify patient sources.
Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios.
Leverage AI tools for creative generation, ad copy testing, and campaign optimization.
Lead growth product initiatives to improve conversion throughout the patient journey.
Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion.
Identify and remove friction in the patient experience from discovery to first prescription.
Build systems to personalize patient experience based on needs, conditions, and behaviors.
Own lifecycle marketing strategy to drive engagement, retention, and LTV.
Build email, SMS, and in-app campaigns that keep patients engaged with their care.
Develop reactivation and winback programs for lapsed patients.
Build analytics infrastructure to measure, attribute, and optimize across the full funnel.
Implement experimentation frameworks and statistical rigor for testing.
Create dashboards and reporting that give the team and leadership real-time growth visibility.
Develop forecasting models to predict growth and identify risks/opportunities early.
Partner with Data/Analytics to build patient segmentation, LTV models, and attribution.

Requirements

5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people).
Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR).
Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics.
Deep understanding of attribution, incrementality testing, and marketing mix modeling.
Proven ability to scale channels while maintaining or improving efficiency.
Experience driving growth through product improvements (onboarding, activation, conversion funnels).
Strong experimentation mindset with rigorous approach to testing and statistical significance.
Ability to partner effectively with Product and Engineering on growth initiatives.
Understanding of personalization, segmentation, and lifecycle marketing tactics.
Highly analytical with ability to dig into data, build models, and derive insights.
Fluent with AI-powered data and analytics tools (e.g., Claude, ChatGPT, AI-native BI/analytics copilots) to accelerate analysis, surface insights faster, and reduce reliance on manual SQL work for exploratory questions.
Experience building forecasting models and using data to guide strategic decisions.
Thrives in fast-paced, ambiguous environments where strategies evolve.
Comfortable rolling up sleeves and doing the work when needed.
Bias toward action and experimentation over perfection.
Resilient and energized by building something new in a challenging industry.

Skills

Performance Marketing
Growth Marketing
Lifecycle Marketing
Growth Product
Analytics
Conversion Optimization
SEM
Social Media Advertising
Display Advertising
Affiliate Marketing
Partnerships
SEO
Content Marketing
Referral Programs
Community Building
A/B Testing
Multivariate Testing
Personalization
Segmentation
AI Tools
Data Analysis
Forecasting Models
Attribution
Incrementality Testing
Marketing Mix Modeling
P&L Management
LTV:CAC Optimization

Location

San Francisco, CA

Work Type

Onsite
Full-time

Experience Level

Principal
5+ years in growth, marketing, or product roles
4+ years leading growth teams (5+ people)

Salary/Compensations

$250,000 to $300,000

Benefits

20% yearly performance bonus
50% quarterly performance bonus
Generous equity packages
Daily Meals (Breakfast, lunch, and dinner every weekday)
Pre-Tax Commuter Perks
401(k) with match
Generous time off
Life insurance
High-quality medical, dental, and vision plans
Unlimited PTO
Generous company holidays
True flexibility
Weekly mindfulness sessions
Group workouts
Fitness perks
Regular socials
Happy hours
Stocked kitchen

About the Company

Mochi Health is fixing the first step of healthcare by building an AI-driven marketplace that makes healthcare discoverable, connecting patients to the right providers, transparent pharmacy pricing, and affordable medications.
Our platform provides transparent pricing before payment, personalized medication management across providers, and long-term access to medical records, making healthcare more affordable, human, and intuitive.
We are a team that values bold thinking, inclusive collaboration, and getting meaningful work into the world.
We are profitable and experiencing rapid growth with a focus on financial discipline and long-term vision.
We are building something ambitious, and believe great teams are the foundation of great companies.
At Mochi, you’ll work with collaborative people, move quickly, and help shape the future of our organization.
We believe you do your best work when you feel your best, with thoughtfully designed perks and healthcare options.

Equal Opportunity

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit.
We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic.
We prohibit any form of discrimination or harassment.
This policy applies to all terms and conditions of employment, including hiring.
Mochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws.
We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.
If you need any assistance or accommodations due to a disability, please contact us at hr@joinmochi.com.