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About the Role

Northstar Travel Group is seeking a creative, strategic, and collaborative Social Media & Marketing Manager to lead social media strategy, paid and organic campaign execution, and community management across all Retail Group brand and event channels. You will be the subject matter expert for organic content and paid social media, partnering with event marketing and Retail Group marketing teams to build brand awareness, drive audience engagement, generate leads, and increase event registrations.

Responsibilities

Lead the development and execution of social media strategy across organic and paid channels
Plan, execute, and optimize paid social campaigns across Meta, LinkedIn, and TikTok, including audience targeting, budget allocation, and bid strategy
Create, curate, and execute organic posts across Instagram, X, LinkedIn, TikTok, and Facebook
Monitor social channels for trends, conversations, and brand mentions; engage with followers and build community
Answer DMs, inMail and Facebook messages on brand and event channels
Plan, recruit for, and manage communications for Social Ambassador Programs, working with the Marketing Director
Attend events and Social Ambassador FAMs onsite to manage social posting and liaise with clients
Track and report ROI and ROAS across paid and organic campaigns; adjust strategy based on performance
Schedule and publish posts using social media management tools
Manage procurement, contracting, and payment for Social Creators
Create social media strategy and materials for FAM participants, including paid amplification for clients following FAMs
Collect materials from and communicate directly with clients to execute sponsored social programs
Stay current on platform trends and best practices; recommend platform fit against brand goals
Build and manage private Facebook groups for event attendees to create engagement, gather success stories, and answer questions
Create materials and use software to help attendees, speakers and exhibitors promote attendance at events

Requirements

4-5 years of experience managing social media for a brand, business, agency, or media company, including hands-on execution of paid social campaigns
Demonstrated expertise in developing and executing both organic social media strategies and paid social campaigns
Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
Proficiency in audience targeting, campaign optimization, social media analytics, and ROI/ROAS reporting
Experience managing paid media budgets, external vendors, influencers, or creator partnerships
Strong understanding of social media platforms, trends, and best practices
Proficiency with Microsoft Office, Google Workspace, and social media management tools
Strong graphic design and visual storytelling skills
Exceptional writing, editing, proofreading, grammar, and communication skills
Creative, strategic, and data-driven mindset with strong attention to detail
Superior project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
Excellent interpersonal, collaboration, and client service skills

Skills

Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads Manager
Audience targeting
Campaign optimization
Social media analytics
ROI/ROAS reporting
Paid media budgets
External vendor management
Influencer partnerships
Creator partnerships
Social media platforms
Social media trends
Social media best practices
Microsoft Office
Google Workspace
Social media management tools
Graphic design
Visual storytelling
Writing
Editing
Proofreading
Grammar
Communication
Creative mindset
Strategic mindset
Data-driven mindset
Attention to detail
Project management
Interpersonal skills
Collaboration
Client service skills
Travel industry experience
Hospitality industry experience
Events industry experience
Media industry experience
Sprout Social
Influencer marketing
Ambassador marketing
Creator marketing
Social media advertising attribution
Performance measurement

Location

Rutherford, New Jersey
New York City

Work Type

Hybrid
Remote

Experience Level

4-5 years of experience

Salary/Compensations

$80,000-$85,000

Benefits

Generous paid time off package
Variety of health and dental plans
Company-paid life insurance
401k
Summer Fridays

About the Company

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world.
Our mission is to be the leading global provider of trusted information and experiences for the audiences that drive the travel industry, while delivering innovative and high-performing marketing solutions to the businesses seeking to engage them.
Northstar Travel Group is a great place to work, learn and grow.
We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties.
We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance.
From educational training and mentorship programs to industry conferences and events, Northstar Travel Group employees have a wide variety of opportunities for career growth and advancement.
Traveling through career paths enables employees to achieve a fulfilling and rewarding career.

Equal Opportunity

At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel.
We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace.
Our work is far from over – we continuously push to be better.
We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.