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About the Role
The Senior Ecommerce Manager, Canada is responsible for leading, expanding, and optimizing Champion Petfoods' digital commerce footprint across Canada, owning the Canadian ecommerce commercial roadmap end to end.
Responsibilities
- Own and execute the digital commerce strategy in Canada, driving sustainable revenue, volume, and market share across key online accounts.
- Lead end-to-end commercial operations for digital accounts, including new account setup, catalogue and master data onboarding, supply chain coordination, and promotional go-live planning.
- Partner with Demand Planning, Supply Chain, and Finance to develop accurate demand forecasts, inventory targets, and joint commercial plans.
- Deliver best-in-class execution across product detail pages (PDPs), search optimization (SEO), bilingual content compliance, ratings & reviews, and in-stock availability.
- Lead the planning, execution, and optimization of search and sponsored media investments across digital platforms to drive profitable customer acquisition and repeat purchase.
- Uphold brand equity and commercial pricing discipline across digital channels, monitoring online price consistency and collaborating cross-functionally to ensure channel harmony.
- Stay ahead of platform feature rollouts, digital commerce trends, and evolving retail operational policies to identify growth drivers and mitigate commercial risks.
- Establish channel KPIs, reporting cadence, and performance dashboards, acting as the digital commerce subject-matter authority for the Canadian commercial organization.
Requirements
- Demonstrated success managing commercial relationships and day-to-day operations with major online retail and digital commerce platforms in Canada (including 1P vendor portals and/or 3P platforms), covering commercial negotiations, catalogue onboarding, and promotional execution.
- Proven track record managing retail media investments, search advertising, and performance marketing budgets to maximize ROAS and organic rank.
- Experience managing channel P&Ls or full commercial trade budgets, with a proven track record of scaling digital business sustainably.
- Strong analytical mindset and comfortable operating both strategically and tactically in a lean, dynamic environment.
- Demonstrated ability to align cross-functional stakeholders (Supply Chain, Finance, Marketing, Customer Operations) to deliver operational and fulfillment excellence.
- Experience in Pet, CPG, or premium/specialty consumer packaged goods.
- Familiarity with Canadian commercial logistics, vendor fulfillment models, Canadian distribution center replenishment, and CAD pricing architecture.
- Experience with online brand protection, minimum advertised price (MAP) compliance, and digital pricing integrity.
Skills
- Bilingualism (English/French)
Location
- Canada
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- CAD$108,000 to CAD$148,000
- CAD 108,661.00 - CAD 142,617.00
Benefits
- RRSP with Company matching
- Medical
- Dental
- Vision
- Employee Assistance Programs
- In House & Online Learning & Development
- Education Assistance Program
- Free Bag of Premium Pet Food each month
- Free Parking
About the Company
- Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years.
- Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.
- We are passionate about personal and professional growth and see ourselves as a key player contributing to our continued success as an award-winning company.
- Champion is committed to ensuring all people are provided with a safe, healthy and respectful environment.
- Champion is dedicated to upholding the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
Equal Opportunity
- Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.