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About the Role
The Associate, CRM & Email Marketing will execute retention marketing strategies, focusing on driving customer engagement and retention through targeted email campaigns. This role supports a cluster of assigned brands within an integrated CRM team.
Responsibilities
- Assist in the creation and deployment of email campaigns, including welcome series, promotional offers, and re-engagement campaigns.
- Support the planning and execution of automated email flows, ensuring content aligns with business objectives and customer needs.
- Ensure timely and accurate delivery of email campaigns to segmented audiences.
- Maintain and segment customer lists within the CRM platform.
- Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.
- Track and share email campaign performance, including open rates, click-through rates, conversion rates, and other key metrics.
- Optimize campaigns based on data and insights, testing subject lines, creative, and send times.
- Collaborate with cross-functional teams to ensure email content aligns with product launches, promotions, and marketing strategies.
- Assist with coordination of seasonal or ad-hoc campaigns.
- Support A/B testing efforts to improve email performance and customer experiences.
- Provide insights on customer behavior trends and suggest improvements to messaging, design, and frequency.
- Help develop strategies for customer retention through personalized email content and segmentation.
- Work with the team to increase customer lifetime value by implementing targeted programs like win-back campaigns, birthday emails, and re-engagement strategies.
Requirements
- 2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment.
- Strong attention to detail with a passion for data analysis and optimization.
- Strong written and verbal communication skills, with a keen eye for compelling copywriting.
- Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.
- Experience with customer segmentation and lifecycle marketing.
- Knowledge of marketing automation tools and strategies.
- Familiarity with analytics tools like Google Analytics or similar.
- Familiarity with email design best practices and knowledge of HTML/CSS is a plus.
Skills
- CRM
- Email Marketing
- Data Analysis
- Optimization
- Copywriting
- Customer Segmentation
- Lifecycle Marketing
- Marketing Automation
- Google Analytics
- HTML
- CSS
Experience Level
- 2 years