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About the Role
Naked Wolfe is seeking a Head of Brand to collaborate with the Co-Founder and Creative Director, translating creative vision into impactful campaigns, launches, and brand experiences across all touchpoints, both online and in person.
Responsibilities
- Lead all campaigns and product launches from brief to delivery, managing timelines, budgets, and outcomes.
- Define and maintain brand voice and tone across social media, email, website, packaging, and community channels.
- Manage and develop the in-house creative team, establishing priorities and providing clear feedback.
- Brief and manage external creative partners, including agencies, photographers, stylists, videographers, and PR.
- Ensure creative consistency across all touchpoints, including wholesale partner assets and retail displays.
- Plan and execute all in-person brand activations and collaborations with wholesale partners, such as pop-ups, events, store takeovers, and launch parties.
- Develop and manage the annual brand and marketing calendar, coordinating with product drops and trading priorities.
- Report on brand and campaign performance, including reach, engagement, launch sell-through, and community growth.
- Oversee the marketing budget and agency spend, with monthly reporting.
- Create and maintain a brand book detailing voice, visual guidelines, and best practices for freelancers and wholesale partners.
- Oversee PR and press relationships, or confirm PR ownership if outside the role's scope.
- Collaborate with e-commerce and paid media teams to align campaigns with site merchandising, email, and advertising efforts.
- Set clear KPIs for the team, focusing on content output, engagement, influencer ROI, and event results.
Requirements
- Minimum of 3 years in a Head of Brand, Brand Director, or equivalent senior brand role, preferably within the fashion, footwear, or luxury sectors.
- Demonstrated success in launching campaigns and products that positively impacted both brand perception and sales.
- Experience managing creative teams and external agencies.
- Possess strong taste and meticulous attention to detail, with a deep understanding of social media and community culture.
- Ability to remain organized, decisive, and composed under pressure during launches.
- Willingness to work closely with the founder in the office five days a week.
Skills
- Brand Strategy
- Campaign Management
- Product Launch Management
- Team Management
- Agency Management
- Budget Management
- Creative Direction
- Content Creation Oversight
- Social Media Marketing
- Email Marketing
- Community Management
- Public Relations
- Event Planning
- Performance Reporting
- Brand Voice Development
- Visual Merchandising
Location
- Central London
Work Type
- Onsite
- Full-time
Experience Level
- Senior
- Head of Brand
- Brand Director
Salary/Compensations
- £75,000 - £90,000 base
- Performance bonus tied to launch and brand targets
About the Company
- Naked Wolfe is a founder-led, creatively driven footwear label recognized for bold, statement shoes designed for visibility.
- The company has cultivated a loyal global community and is currently experiencing significant growth with new collections, markets, and records on the horizon.
- Naked Wolfe is seeking motivated individuals to join their expanding team and contribute to shaping the brand's future.