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About the Role

Academy is a full-service, social-first agency focused on connecting brands with their target audiences through strategy, creativity, and cultural insight. This role supports the execution of earned media and creator programs, pitching editors, vetting influencers, tracking deliverables, and reporting results.

Responsibilities

Draft client and agency media advisories, pitches, and op eds.
Build and maintain targeted media lists.
Conduct outreach to media and coordinate interviews.
Monitor media for results, new contacts, and story angles.
Build and present PR reports.
Share real-time coverage updates with internal stakeholders.
Track PR hard costs against planned quotes.
Manage event invitations and RSVP.
Provide onsite support for events.
Research and vet creators against defined criteria.
Support creator outreach and ongoing communication.
Execute gifting and seeding programs, including kit development and shipping.
Support paid partnerships by drafting briefs, tailoring contracts, and managing content review.
Track creator fees and seeding costs against client estimates.
Manage partnership administration, including countersignatures, invoice submission, and tracking agreements.
Track live creator content and performance.
Compile campaign and creator-level metrics and draft wrap reports.
Provide onsite support at shoots and experiential marketing events, including evenings and weekends.
Assist in developing and refining partnership templates, trackers, and processes.
Utilize AI and automation tools for research, list-building, and reporting.
Keep the team informed about industry insights, competitive activity, platform changes, and creator trends.

Requirements

2–3 years of experience in PR and/or creator/influencer marketing, agency-side experience preferred (internships count).
Experience with both earned and paid media and/or creator partnerships.
Excellent writing and communication skills, adaptable to professional and creative tones.
Strong organizational skills and high attention to detail.
Ability to manage multiple clients, deadlines, and priorities simultaneously.
Capacity to receive and implement feedback, and to disagree and commit.
Curiosity and a proactive approach to continuous improvement.

Skills

Media relations
Creator partnerships
Influencer marketing
Earned media
Paid media
Writing
Communication
Organization
Attention to detail
Project management
Reporting
Event management
Content review
Budget tracking
AI and automation tools
Industry trend analysis
TikTok
Pinterest
Twitch
Experiential marketing
French language skills

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Education Level

Minor in advertising
Major in mattering

About the Company

Academy is a full-service, social-first agency that makes brands matter to the people who matter most to them.
We’re on a mission to connect what brands have to say with what people actually care about through best-in-class strategy, creativity and cultural insight.
We are a high-potential, evolving agency.
We believe social-first work can be smart, strategic, and creatively world-class.
We are a team that punches above its weight.

Equal Opportunity

Academy is an equal-opportunity employer committed to promoting diversity in the workplace.
We encourage applications from all qualified candidates, regardless of race, ethnicity, gender, sexual orientation, disability, or any other characteristic.
If you require accommodation at any stage of the hiring process, please reach out to careers@madebyacademy.ca, and we will gladly do what we can to provide assistance.