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About the Role
As the Agency Lead, you will define and execute the long-term commercial strategy for Reach’s Tier 1 clients, leveraging expertise and insights to position Reach Solutions as an essential partner. You will build relationships with agencies, clients, and their PR/comms teams to maximize revenue and influence media spend towards Reach’s commercial objectives.
Responsibilities
- Develop comprehensive, long-term media strategies for Tier 1 clients, leveraging category insights and product capabilities across data, social, video, affiliate, and print to achieve ambitious digital growth targets.
- Build deep, trusted relationships with C-suite and senior decision-makers across Tier 1 agencies, brand clients, and PR/comms teams to embed Reach at the center of their media planning and unlock "always-on" revenue streams.
- Oversee robust pipeline management, deliver accurate annual forecasting/re-forecasting, and track client engagement and revenue performance across your portfolio.
- Deliver proactive presentations and thought-leadership sessions to the market while partnering closely with the Agency Hub, Reach Studio, Strategic Planning, Trading, and Insight teams to execute full-funnel solutions.
- Manage, mentor, and empower Agency Business Managers through structured KPIs, 1-to-1s, and clear career pathing to build future commercial leaders.
Requirements
- An immediate "black book" of senior client, agency, and planner contacts from C-suite leads down to implementational teams across the UK media landscape.
- Proven success driving tangible revenue growth in competitive markets, supported by a strong understanding of commercial trading models, yield optimization, and pricing strategies.
- Deep expertise in multi-channel solution selling across ad tech, first-party data platforms, social video, and print publishing (ideally backed by 5+ years of UK media experience).
- Ability to translate complex audience insights and data analytics into clear, persuasive commercial frameworks that address client business needs.
- Outstanding presentation, negotiation, and C-suite influencing skills, combined with a passion for managing, developing, and inspiring high-performing commercial talent.
Skills
- Category expertise
- Audience insights
- Product portfolio
- Data
- Multi-channel creativity
- Client partnerships
- Ad tech
- First-party data platforms
- Social video
- Print publishing
- Presentation
- Negotiation
- Influencing
Location
- London
- Canary Wharf
Work Type
- Office based
- Permanent
Experience Level
- 5+ years of UK media experience
Benefits
- 25 days' holiday (plus bank holidays)
- Extra day's holiday after three, five and 10 years of service
- Scheme to buy extra holiday
- Extra day's paid leave each year to volunteer
- Big moment day - an extra day’s paid leave for significant life events
- Company pension contributions matched up to 6%
- Pension contributions through salary sacrifice
- Supportive and progressive people policies
- Enhanced family leave
- Policies to promote flexibility, inclusion and progression
- Healthcare cash plan
- Car lease scheme (electric or hybrid cars)
- Wellbeing support (24/7 assistance programme)
- Financial wellbeing support via Access Stream app
- Access to discounts (15% off Yimbly)
- Interest-free loans (for season tickets and technology)
About the Company
- Reach is Britain and Ireland's largest commercial news publisher, connecting with millions of people daily through over 120 brands across news, stories, and content.
- They reach approximately 70% of the UK's online population, 10% of the US online population, and over 100 million social followers globally.
- Reach is a modern media organization that values diverse perspectives and aims to build an environment where every background is respected.
Equal Opportunity
- Encourages applications from people of all backgrounds and experiences.
- Committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.