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About the Role
This role is within the e.l.f. Hair business, an incubator focused on building and scaling new e.l.f. brands, communities, and ideas. The position requires a leader who builds strong cross-functional relationships to drive integrated business impact and operate as a connected team. The role involves understanding cultural trends, creators, and consumer behavior to create engaging brand moments. Responsibilities include ideating content strategy, briefing creators, building influencer seeding plans, concepting activations, community management, and partnering with agencies.
Responsibilities
- Serve as the integrated marketing flywheel lead, connecting social, influencer, PR, community, commerce, and experiential into a seamless ecosystem.
- Drive measurable ROI, business growth, and real-time optimization.
- Shape the brand's voice, personality, and cultural identity through integrated marketing.
- Translate consumer insights, trends, and platform behaviors into timely marketing moments.
- Identify whitespace opportunities and emerging cultural conversations.
- Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms.
- Oversee the social content calendar, ensuring alignment with launches, campaigns, and business priorities.
- Partner with Creative and agencies to develop platform-native content and creative briefs.
- Track campaign performance and social analytics, surfacing actionable insights and optimization opportunities.
- Build and execute creator strategies across paid and organic.
- Identify emerging creators and culturally relevant voices.
- Oversee creator partnerships, product seeding, campaign coordination, and performance tracking.
- Partner with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz.
- Concept and execute high-impact events, creator experiences, and community activations.
Requirements
- 6–8 years of experience across integrated marketing, communications, social, and influencer marketing.
- Experience in beauty, fashion, or CPG is a plus.
- Ability to thrive in fast-moving environments with shifting priorities.
- Comfortable with both strategic thinking and hands-on execution.
- Proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences.
- Strong understanding of how earned media and social conversation amplify paid media.
- Passion for expanding new audiences and engaging with subcultures.
- Excellent communication, copywriting, and presentation skills.
- Collaborative, humble, hungry, highly organized, and energized by ambitious goals.
- Scrappy, entrepreneurial, and excited by the opportunity to grow alongside a new business and brand.
Skills
- Integrated marketing
- Communications
- Social media marketing
- Influencer marketing
- Content strategy
- Creator management
- Community management
- Public relations
- Experiential marketing
- Copywriting
- Presentation skills
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 6-8 years
Salary/Compensations
- $110,000 - $140,000
Benefits
- Competitive pay
- Bonus eligibility (up to 200% of target)
- Equity
- Flexible time off
- Year-round half-day Fridays
- Medical insurance
- Dental insurance
- Vision insurance
- Retirement savings plan
- Gender neutral parental leave
About the Company
- e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
- Committed to clean, cruelty-free beauty at an incredible value.
- Flagship brand e.l.f. Cosmetics launched in 2004.
- Portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium, and rhode.
- Achieved net sales of $1.6 Billion in Fiscal Year 26.
- Experienced 7 consecutive years of net sales growth.
- Offers competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work environment.
Equal Opportunity
- e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.