Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Sapling Financial Consultants's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Sapling Financial Consultants's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Sapling Financial Consultants — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Sapling Financial Consultants — free, in seconds.
About the Role
Sapling Financial Consultants is seeking a Marketing Manager passionate about marketing professional services to shape the company's brand as it grows. This role is instrumental in achieving the goal of tripling the business by strengthening and differentiating the brand and capturing a larger market share.
Responsibilities
- Develop and execute marketing strategy and planning, including defining target audiences, campaigns, channels, and resource allocation.
- Manage brand, content, and campaigns, crafting compelling messaging and value propositions.
- Oversee online, LinkedIn, and in-person presence, promoting thought leadership.
- Manage and support the creation of internal thought leadership content.
- Execute campaigns, coordinate stakeholders, manage timelines, and ensure budget adherence.
- Monitor campaign results and implement data-driven improvements.
- Collaborate with the sales team on lead and customer nurturing strategies.
- Conduct market and customer research to understand demand, customer needs, and improve customer experience.
- Manage performance and mentor a Marketing Analyst and marketing interns/co-ops.
- Manage external vendor relationships, including PR, website management, and digital marketing.
- Collaborate with Sapling leadership, consulting, sales, and administrative teams.
- Contribute to building a larger, high-performing marketing team as the company grows.
- Manage marketing budget effectively, allocating funds across campaigns and channels.
- Monitor spending and adjust budget based on performance to maximize returns.
- Collect and analyze performance data to measure results against goals and inform future initiatives.
- Define appropriate metrics for measuring objectives, such as qualified leads, conversion rates, revenue, and return on investment.
Requirements
- 5+ years of prior marketing experience, with a strong preference for candidates with experience in consulting, professional services settings, or B2B services.
- Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.
- Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder services.
- Strong track record for managing people, projects, and budgets with successful measurable outcomes.
- Self-starter with high creative standards who takes ownership and is comfortable working in a high-performance, fast-paced environment.
- Excellent verbal and written communication skills.
- Strong understanding of and experience using CRM systems, marketing automation platforms, and digital analytics.
Skills
- Marketing strategy
- Brand management
- Content management
- Campaign management
- Market research
- Customer research
- Team leadership
- Stakeholder management
- Budget management
- Performance measurement
- CRM systems
- Marketing automation platforms
- Digital analytics
- B2B marketing
- Demand generation
- Lead nurturing
- Conversion optimization
- Messaging and positioning
Location
- Toronto
Work Type
- Permanent
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- CAD $100-$140k
About the Company
- Sapling Financial Consultants is a management consulting firm founded in 2015, serving clients across North America.
- Headquartered in Toronto, Ontario, with satellite offices in Atlanta and New York.
- The firm delivers financial modelling, due diligence, interim FP&A, and data analytics solutions to mid-market companies, private equity firms, investment banks, and other clients.
- More than half of Sapling’s clients are based in the U.S., reflecting its expanding geographic footprint and growing reputation.
- The firm continues to scale its capabilities, invest in new talent, and maintain flexibility.
- Sapling has demonstrated steady growth and was recognized with multiple awards, including the CanadianSME National Business Award for Best Professional Service in 2023, Ragan’s 2025 Workplace Wellness Award, and recognition among Canada’s Top Growing Companies by The Globe and Mail.
- The guiding principle is 'We Live for A+', aiming for top-tier work.
- The firm seeks individuals who strive for excellence and take pride in doing great work.
Equal Opportunity
- Sapling Financial Consultants is an equal opportunity employer that is committed to inclusion and diversity.