Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Director, Brand & Growth - Mntd role.

Rezi rewrites your resume against Knix's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Director, Brand & Growth - Mntd posting at Knix — free, in seconds.

About the Role

MNTD is seeking an entrepreneurial and commercially minded brand leader to drive its next stage of growth. This broad, hands-on role involves owning the day-to-day performance of MNTD while shaping its market presence, from strategy and digital marketing to campaigns, retail, partnerships, storytelling, customer experience, and commercial planning. The position requires operating with the speed of an early-stage business while leveraging the broader Knix organization's capabilities.

Responsibilities

Develop and execute the annual brand and marketing strategy for MNTD.
Build integrated campaigns across paid, owned, earned, and retail channels.
Shape MNTD's brand stories around products, consumers, innovation, and brand point of view.
Identify cultural moments, partnerships, collaborations, creators, and brand opportunities.
Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions, retail moments, and brand milestones.
Partner with creative teams, agencies, and external talent to bring ideas to market.
Develop a strong understanding of the MNTD customer using insights, data, and cultural signals.
Build an integrated growth plan connecting brand marketing, digital acquisition, retention, retail, and partnerships.
Understand the full customer journey from awareness through repeat purchase.
Partner with internal eCommerce experts to improve site experience, merchandising, landing pages, and conversion.
Oversee email and SMS strategy, including campaigns, lifecycle marketing, segmentation, and retention.
Identify and test new channels, audiences, partnerships, and growth opportunities.
Balance short-term revenue opportunities with long-term brand building.
Utilize retail as a growth and brand-building channel.
Own the MNTD P&L and understand revenue, gross margin, marketing investment, and profitability drivers.
Build annual and quarterly commercial plans and evaluate performance.
Track key metrics including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin, and marketing efficiency.
Lead weekly and monthly business reviews.
Partner with finance, inventory, operations, retail, and eCommerce teams on forecasting, demand planning, inventory, and promotional decisions.
Make thoughtful tradeoffs across brand investment, customer acquisition, retail growth, margin, and near-term revenue.
Build processes and operating rhythms for rapid business movement.
Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators, and emerging acquisition channels.
Act as the day-to-day leader for MNTD, connecting work across marketing, eCommerce, retail, creative, growth, merchandising, operations, and finance.
Set clear priorities and focus teams on high-impact initiatives.
Lead agency partners across media, creative, PR, and partnerships.
Manage internal team members, agencies, freelancers, and external partners.
Work closely with retail teams to develop launches, in-store moments, activations, and customer experiences.
Identify when to leverage Knix shared capabilities and when MNTD requires a different approach.
Build the team and external partner network as the business grows.
Step in to execute tasks when necessary to move the business forward.

Requirements

8+ years of experience across brand, growth, digital marketing, retail, eCommerce, or general management, ideally within a consumer brand.
Track record of building brands and driving commercial growth.
Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content, and customer acquisition.
Meaningful retail experience, including understanding its contribution to brand building, customer acquisition, conversion, and omnichannel growth.
Experience developing integrated campaigns and brand stories that generate consumer excitement and business results.
Strong commercial instincts and experience owning or managing a P&L, budget, revenue target, or profitability goal.
Experience managing agencies and external partners across media, creative, PR, partnerships, or related disciplines.
Strong understanding of eCommerce and the digital customer journey.
Comfortable using data to make decisions while recognizing that not all important brand decisions can be reduced to a single performance metric.
Experience operating in a fast-moving environment with limited resources, changing priorities, and high expectations.
A builder mentality; ability to identify needs, create plans, and execute.
Strong judgment and prioritization skills.
Comfortable moving between strategy, management, and hands-on execution.
Strong written, verbal, and presentation skills.
Experience in apparel, intimates, fashion, lifestyle, or another consumer category (Nice to Have).
Experience scaling an early-stage or emerging brand (Nice to Have).
Experience building teams or functions from the ground up (Nice to Have).
Experience with collaborations, creators, PR, or experiential marketing (Nice to Have).
Experience working within a smaller brand supported by a larger parent organization (Nice to Have).

Skills

Brand Building
Commercial Growth
Digital Marketing
Paid Social
Paid Search
CRM
Content Marketing
Customer Acquisition
Retail Marketing
Omnichannel Growth
Integrated Campaigns
Brand Storytelling
P&L Management
Budget Management
Revenue Target Management
Profitability Management
Agency Management
eCommerce
Digital Customer Journey
Data-Driven Decision Making
Performance Measurement
Fast-Paced Environment Operation
Prioritization
Strategy Development
Management
Hands-on Execution
Written Communication
Verbal Communication
Presentation Skills
Apparel Industry Knowledge
Intimates Industry Knowledge
Fashion Industry Knowledge
Lifestyle Brand Knowledge
Consumer Category Knowledge
Brand Scaling
Team Building
Function Building
Collaboration
Creator Partnerships
PR
Experiential Marketing
Parent Company Collaboration

Location

North America

Work Type

Full-time

Experience Level

8+ years

Salary/Compensations

Starting at $135,000 CAD

Benefits

100% premium coverage for extended health and dental plans from day one
Access to mental health support through Employee Assistance Programs (Dialogue)
Paid Parental Leave plan (tops up salary to 80% for eligible permanent, full-time employees)
RRSP matching program for permanent full-time team members
50% discount on Knix products

About the Company

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life.
Through innovative products and an engaged community, Knix empowers people to be unapologetically free.
Launched in 2013, Knix is one of the fastest-growing intimate apparel brands in North America and is globally recognized as an innovator.
Reaches over 3 million customers through online stores, North American retail locations, wholesale, and Amazon.
Revolutionizing the apparel industry with best-in-class customer experience, innovative products, and brands Knix, Kt by Knix, and Mntd.

Equal Opportunity

Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities.
Diverse and inclusive teams empower us to make better decisions and inspire innovation.
Committed to providing reasonable accommodations and will work with candidates to meet their needs.
Celebrates an inclusive work environment and welcomes members of all backgrounds and perspectives to apply.