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About the Role

The On Premise Trade Marketing Manager is the lead Trade Marketing role for the food service and vending segment within the Canadian On Premise organization. This national role is responsible for developing and executing the food service and vending Trade Marketing strategy and business plan, with the goal of driving reach, consumption and brand engagement across the segment.

Responsibilities

Translate business priorities, consumer insights, customer needs and sales performance into clear Trade Marketing strategies for the food service and vending segment.
Lead the development of the annual food service and vending segment business plan in close collaboration with the On Premise Key Account and Field Sales teams and in alignment with Director, On Premise Marketing.
Co-develop the annual On Premise Customer Sell Deck, establishing a compelling marketing narrative and platform to support Joint Business Planning with key customers.
Develop tailored marketing strategies and programs for key customers that support shared business objectives and drive reach, consumption and brand engagement.
Lead the annual development and alignment of Joint Business Plans across food service and vending Key Accounts, in close collaboration with the On Premise Key Account Team.
Build strong, direct relationships with Marketing teams of key food service and vending customers and lead the development and execution of joint marketing programs and initiatives.
Develop Trade Marketing tools and POS materials for the segment based on consumer, customer and business insights and according to Red Bull brand & On Premise standards.
Own the product and POS strategy for the food service and vending segment, including Key Accounts, in close collaboration with the broader On Premise Marketing team.
Partner with external agencies and the Brand Marketing team to bring national product and occasion strategies to life within the food service and vending.
Collaborate with the Global food service and vending Trade Marketing team to adapt relevant programs, Trade Marketing tools and POS creative for the Canadian market.
Manage food service and vending Trade Marketing initiatives from strategy and briefing through execution, measurement and optimization.
Own the product and POS strategy and implementation into the field for food service and vending accounts, including Key Accounts.
Develop & implement tailored strategies for key customers that drive sales alongside the sales team.
Act as the Trade Marketing contact and subject-matter expert for the food service and vending segment within the Canadian On Premise organization.
Serve as the Canadian counterpart to the Global food service and vending Trade Marketing team, representing the needs and priorities of the Canadian business.
Develop and share food service and vending insights, learnings and best practices across the On Premise organization.
Provide accurate and timely reporting for On Premise food service and vending marketing initiatives, including program performance, key learnings and recommendations.
Build effective relationships across the On Premise Key Account, Field Sales and Marketing teams, Brand Marketing, Off Premise Trade Marketing and other relevant internal & external partners.

Requirements

4+ years in trade marketing in Trade Marketing or a related commercial marketing role.
Proven experience developing business plans, customer strategies and integrated marketing programs that drive measurable business results.
Strong understanding of the consumer goods industry, Trade Marketing principles and relevant consumer and customer trends.
Exceptional planning and project management skills, with the ability to manage multiple priorities and stakeholders.
Strong analytical capabilities, with the ability to translate sales and performance data into actionable insights and recommendations.
Excellent communication, collaboration and relationship-building skills, with a proactive, solutions-oriented mindset and the ability to work independently.

Skills

Trade Marketing
Commercial Marketing
Business Plan Development
Customer Strategy
Integrated Marketing Programs
Consumer Goods Industry
Trade Marketing Principles
Consumer Trends
Customer Trends
Planning
Project Management
Stakeholder Management
Analytical Skills
Sales Data Analysis
Performance Data Analysis
Communication Skills
Collaboration Skills
Relationship-Building Skills
Solutions-Oriented Mindset

Location

Canada

Work Type

Permanent
20-30% Travel

Experience Level

4+ years

Education Level

Bachelor’s degree in marketing & sales or economical background

Salary/Compensations

$98,515 to $108,885
Eligible for an annual bonus

Benefits

Benefits Eligible: Yes

About the Company

Organization: Red Bull Canada

Equal Opportunity

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence.
We believe in integration and equal opportunity.
Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
We will work with all applicants to accommodate their individual accessibility needs.