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About the Role

Jones Knowles Ritchie is seeking a Senior Strategist to join their Strategy team. The role involves using cultural, category, and business insight to unlock distinctiveness for brands and inspire confidence in creative ideas.

Responsibilities

Owns assigned strategy workstreams independently from immersion through delivery.
Works with Strategy Director and Group Strategy Director on key accounts.
Acts as the go-to strategic partner for Account and Creative teams.
Carries the strategic thread through creative development.
Identifies what makes a brand distinctive and opportunities to build, sharpen, or protect its assets.
Defines the brand challenge or opportunity in a concise, insight-led way.
Understands how a brand appears across all touchpoints and how JKR can shape them.
Selects, adapts, and builds strategic tools and frameworks.
Guides Account and Creative teams to evaluate work against the brief.
Designs, facilitates, and moderates workshops and creative programs.
For corporate projects, leads stakeholder interviews and research, develops strategic arguments, and supports positioning, purpose, and architecture.
For CPG and design-led projects, leads packaging strategy, distinctive asset assessment, shopper and retail experience, and activation briefs.
Applies rigorous standards to both corporate and CPG projects, adapting process, pace, stakeholder approach, and output.
Works proactively with Account lead to understand brand context and business issues.
Brings insight-based provocation to reveal growth opportunities.
Uses visual semiotics and cultural codes to map the category and define brand needs.
Articulates brand positioning, personality, tone of voice, and design behavior against the competitive set.
Provides clients with a clear point of view on the right research approach.
Uses core AI tools and adopts new ones, verifying accuracy and following responsible AI guidelines.
Understands clients' commercial objectives and identifies where branding can work harder.
Distinguishes campaign ideas from brand ideas and explains their impact on touchpoints.
Uses relevant case studies to challenge and shape thinking.
Deepens client relationships to identify and create new business opportunities.
Communicates with confidence and clarity, adapting style to the audience.
Writes fluently and persuasively across formats.
Brings fresh observations and stimulus to senior clients and teams.
Creates space for others to contribute and brings an objective point of view to debate.
Builds strong relationships and strategic capability outside the Strategy team.
Mentors junior strategists.
Displays integrity, reliability, and openness.
Manages conflict by addressing issues as they arise.
Recognizes and celebrates great work from colleagues, clients, and suppliers.

Requirements

Reporting into our Strategy Director.
Own the strategy on every project you lead.
Build trusted relationships with clients.
Brings provocation and a distinct point of view to drive brand growth.
Own the strategy workstream from start to finish.
Collaborate with Account Management and multidisciplinary creative teams.
Turn business and brand challenges into sharp, inspiring briefs.
Steer projects to successful outcomes.
Work across corporate branding, CPG, and design-led projects.
Bring the same rigor to both while adapting the process, pace and outputs to each project's needs.
Leads assigned strategy workstreams independently.
Works with the Strategy Director and Group Strategy Director on key accounts.
Acts as the go-to strategic partner for Account and Creative teams.
Carries the strategic thread through creative development.
Makes confident day-to-day judgements.
Knows when to involve the Strategy Director or Group Strategy Director.
Identifies what makes a brand distinctive.
Defines the brand challenge or opportunity.
Understands how a brand appears across every touchpoint.
Selects, adapts and builds strategic tools and frameworks.
Guides Account and Creative teams to evaluate work against the brief.
Designs, facilitates and moderates workshops and creative programmes.
For corporate projects, leads stakeholder interviews and research.
Develops succinct strategic arguments.
Supports Strategy Directors on positioning, purpose and architecture.
For CPG and design-led projects, leads packaging strategy.
Leads distinctive asset assessment, shopper and retail experience, and activation briefs.
Applies the same standard of rigor to both.
Adapting the process, pace, stakeholder approach and output.
Works with the Account lead to understand the brand context and business issues.
Brings insight-based provocation.
Draws conclusions from design, consumer and cultural trends, commercial data and academic thinking.
Uses visual semiotics and cultural codes to map the category.
Defines the brand's current and future needs.
Articulates the brand's positioning, personality, tone of voice and design behaviour against the competitive set.
Looks beyond category and culture for new opportunities.
Gives clients a clear point of view on the right research approach.
Uses core AI tools and adopts new ones as appropriate.
Takes responsibility for the accuracy of AI-generated insight.
Verifies sources and follows JKR's responsible AI guidelines.
Understands clients' commercial objectives.
Identifies where branding can work harder across the media mix and competitive set.
Distinguishes a campaign idea from a brand idea.
Explains how each affects the brand's touchpoints.
Uses relevant case studies to challenge and shape thinking.
Confidently pushes back when creative work does not deliver against the brief.
Deepens client relationships to identify and create new business opportunities.
Communicates with confidence and clarity.
Adapts style to the audience and situation.
Keeps the message consistent.
Writes fluently and persuasively across formats.
Brings fresh observations and stimulus to senior clients, Creative and Account teams.
Creates space for others to contribute.
Brings an objective point of view to debate.
Builds strong relationships and strategic capability outside the Strategy team.
Mentors junior strategists.
Displays integrity, reliability and openness.
Earns the trust of clients, colleagues and the wider industry.
Manages conflict by addressing issues as they arise.
Recognises and celebrates great work from colleagues, clients and suppliers.

Skills

Strategic Ownership
Brand Strategy
Creative Planning
Corporate Branding
CPG
Design-led Projects
Brand Business Insight
Consumer Insight
Brand and Commercial Acumen
Communication
Leadership
AI tools

Location

Shoreditch studio location

Work Type

Hybrid working policy, minimum 2 days pw in the studio
2 weeks work from anywhere, by agreement with line manager

Experience Level

Senior

Salary/Compensations

Competitive salary

Benefits

Bupa Healthcare, including dental option
Income protection & life insurance
Classpass credits
Group personal pension
25 days holiday + time given at Christmas and New Year
Summer Fridays x 2
Birthday day off
Season ticket loan
Cycle to work scheme
Enhanced parental leave policies
Referral scheme for new hires

About the Company

Jones Knowles Ritchie is a branding business, founded in 1990 and proudly independent ever since.
Started out in the world of packaging, but now worldwide—from three founders, to more than 350 of us across the UK, USA and China.
Together, we build and deliver brands across the entire consumer experience.
Our purpose is to inspire brands and people to be their true selves. To be brave. Be tenacious. And above all, be yourself.
We believe that’s the only way to truly be distinctive, everywhere.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression.