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About the Role

The Programmatic Senior Account Executive will manage and optimize campaigns, develop programmatic plans, and contribute to the execution of programmatic media activity. This role involves building strong platform knowledge and supplier relationships to ensure excellence in media plan delivery, optimization, testing, and analysis.

Responsibilities

Oversee the implementation, management, and daily optimization of campaign activity to meet client objectives and KPIs.
Create media plans designed to achieve specified KPIs.
Support the day-to-day QA process, minimizing errors and ensuring adherence to process.
Take ownership of elements of client testing plans and suggest innovative testing ideas, including planning, executing, and evaluating tests.
Create and design programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs.
Complete client reporting and analyze campaign results to provide recommendations for future activity.
Drive revenue growth by identifying new optimization opportunities, services, or products.
Work with partners and attend platform training to develop programmatic skillset.
Utilize tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
Ensure financial accuracy, integrating planning and buying processes, and reconciling spends, including client terms and programmatic fees.
Maintain standards and processes throughout the end-to-end campaign lifecycle.

Requirements

Passionate about programmatic activation and driving continued excellence.
Proactive approach to expanding knowledge and capabilities.
Confidence in core trading platforms, Google Ads, DV360, and Amazon DSP.
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
Excellent communication skills, both verbal and written, for building and developing client and supplier relationships.
Right to work in the UK.

Skills

Programmatic activation
Campaign management
Media planning
Optimization
Testing and analysis
Client reporting
Google Ads
DV360
Amazon DSP
Data analysis
Communication skills

Location

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Media uses WPP Open and Open Intelligence to provide clients with visibility into their media investment.
WPP Media is committed to Be Extraordinary, Lead Optimistically, and Champion Growth and Development.
WPP Media fosters an Open environment built on trust and respect, with opportunities for progression.
WPP Media offers a hybrid approach with teams in the office around four days a week.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
WPP Media believes the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.