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About the Role
You will play a key role in shaping how Bradken's products and digital solutions are positioned, launched and promoted to customers around the world. Working closely with Product Management, Engineering and Sales teams, you'll develop value propositions, go-to-market strategies and campaigns that strengthen our market position and generate commercial opportunities.
Responsibilities
- Developing product positioning, value propositions and competitive messaging across Bradken's global portfolio.
- Leading go-to-market strategies, product launches and lifecycle marketing programs for new and existing products.
- Creating and managing always-on campaigns that support awareness, lead generation, opportunity progression and product adoption.
- Translating customer, market and competitor insights into actionable recommendations for sales, marketing and product teams.
- Developing and maintaining sales-enablement materials, product content, case studies, presentations and digital assets.
- Managing product content across customer-facing channels, including the corporate website.
- Driving the use of AI-enabled marketing workflows to support buying-group analysis, market intelligence and campaign effectiveness.
- Leading and supporting the Graphic Designer to deliver product marketing priorities and customer-focused content.
Requirements
- A tertiary qualification in Marketing, Business, Communications or a related discipline.
- Demonstrated years of experience in B2B product marketing within mining, manufacturing, engineering, technology or a similarly complex industrial environment.
- Experience developing value propositions, product positioning, go-to-market plans and product launch programs.
- Experience translating technical products, services or digital solutions into compelling customer-focused messaging.
- Proven capability developing multi-channel campaigns, sales-enablement materials and product marketing content.
- Experience using CRM and marketing data to measure campaign performance and pipeline contribution.
- Experience gathering and applying customer, competitor and market intelligence to drive decision-making.
- Practical experience using AI-enabled tools and workflows, ideally including Microsoft Copilot or similar technologies.
- Experience leading marketing professionals, creative resources or agency partners will be highly regarded.
- Applicants must currently hold full, unrestricted working rights in Canada.
- Employer-sponsored visa support is not available for this position.
- Before commencing employment, you will be required to complete a psychometric assessment and pre-employment medical, including drug and alcohol testing.
Skills
- Customer Centricity
- Innovation
- One Team approach
- AI-enabled marketing workflows
Location
- Toronto
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- B2B product marketing experience
Education Level
- Tertiary qualification in Marketing, Business, Communications or a related discipline
Benefits
- Flexible work options
- Competitive Total Reward Packages
- EAP for you and your family
About the Company
- Bradken is equipping the resource sector for a sustainable future.
- Bradken is a global leader in innovative wear solutions and engineered products.
- Bradken helps customers improve performance, reliability and productivity across mining and resource operations worldwide.
- You'll join a global team where innovation, collaboration and customer success drive everything we do.
- We encourage our people to challenge conventional thinking, develop new ideas and contribute to meaningful outcomes for our customers, our business and the industries we serve.
Equal Opportunity
- Bradken is an Equal Opportunity Employer.
- We are committed to providing a diverse, inclusive, engaging and flexible environment for our people.
- All employment decisions are based on merit, competence, performance and business needs.