Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Associate Director, Paid Search - Organic, Global Client Solutions role.

Rezi rewrites your resume against WPP Media's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Associate Director, Paid Search - Organic, Global Client Solutions posting at WPP Media — free, in seconds.

About the Role

WPP Open X is a bespoke agency model designed exclusively for The Coca-Cola Company (TCCC), bringing together WPP's best talent and capabilities to deliver unparalleled creativity, strategic insight, and operational excellence. We are seeking a commercially strong, strategically minded, and client-facing SEO Associate Director to lead the organic search, SEO, and GEO agenda for The Coca-Cola Company across EMEA. This senior client leadership role is responsible for setting the strategic direction of the organic search program across European markets, divisions, and product lines, ensuring a consistent, commercially valuable, and operationally scalable approach.

Responsibilities

Lead the organic search, SEO, and GEO agenda for The Coca-Cola Company across EMEA.
Set the strategic direction of the organic search program across European markets, divisions, and product lines.
Ensure WPP Media delivers a consistent, commercially valuable, and operationally scalable approach across The Coca-Cola Company Brands.
Advise senior clients on translating search and AI-driven discovery into business impact.
Orchestrate multi-market teams to deliver strategic recommendations, governance, measurement, and market enablement.
Act as a trusted partner to Honda and WPP stakeholders, connecting brand, product, customer journey, and performance priorities.
Define and govern measurement frameworks across EMEA, including LLM visibility, organic performance, market maturity, content effectiveness, customer journey visibility, cross-market reporting, and next-generation KPIs.
Translate traditional SEO strategies into AI-first search environments, ensuring content is discoverable, authoritative, and optimized for search engines and generative answers.
Manage multiple regional workstreams simultaneously, balancing strategic direction, delivery governance, stakeholder alignment, market enablement, and quality control.
Identify growth, innovation, and incremental value opportunities, shaping them into commercially compelling recommendations.
Anticipate challenges in the search and mobility landscape, developing forward-looking solutions.
Create compelling strategic narratives, including client proposals, roadmaps, performance storytelling, thought leadership, and executive-ready recommendations.

Requirements

Experience in SEO, organic search, digital strategy, performance marketing, or integrated media.
Proven experience leading complex, high-profile client accounts across multiple markets.
Strong commercial acumen, with the ability to connect SEO/GEO activity to business objectives.
Deep understanding of SEO, Generative Search Optimisation (GSO/GEO), and AI-driven discovery, including optimization for LLMs, AI Overviews, conversational search interfaces, structured data, entity authority, and emerging search behaviors.
Ability to manage multiple regional workstreams simultaneously in a fast-paced environment.
Skilled in identifying growth, innovation, and incremental value opportunities.
Proactive in anticipating challenges and developing forward-looking solutions.
Strong understanding of web technologies and digital experience architecture, including CMS platforms, rendering, indexing, site performance, APIs, structured data, localization, and multi-market content governance.
Strong communication, influencing, and negotiation skills.
Strategic, commercially focused, and confident operating as a trusted advisor to senior clients and internal stakeholders.
Able to take ownership of complex workstreams and drive momentum.
Collaborative and diplomatic, with the ability to bring together stakeholders across markets, disciplines, and seniority levels.
Curious and forward-looking, with a strong interest in the future of search, AI-driven discovery, mobility, and consumer behavior.
High attention to detail, balancing strategic thinking, operational rigor, and high-quality client delivery.
Requires individuals to have the right to work in the UK.

Skills

SEO
Organic Search
Digital Strategy
Performance Marketing
Integrated Media
Client Leadership
Strategic Direction
Commercial Acumen
Generative Search Optimisation (GSO/GEO)
AI-driven Discovery
LLM Optimization
AI Overviews Optimization
Conversational Search Interfaces Optimization
Structured Data
Entity Authority
Emerging Search Behaviors
Measurement Frameworks
AI-first Search Environments
Content Discoverability
Content Authority
Stakeholder Alignment
Quality Control
Growth Identification
Innovation Identification
Web Technologies
Digital Experience Architecture
CMS Platforms
Site Performance
APIs
Localization
Multi-market Content Governance
Strategic Narrative Creation
Client Proposals
Roadmap Development
Performance Storytelling
Thought Leadership
Executive Recommendations
Communication
Influencing
Negotiation
GA4
Search Console
Crawling Tools
Ranking Platforms
Dashboarding Solutions
AI Search Monitoring Tools

Location

Work Type

Hybrid
Full-time

Experience Level

Associate Director
Senior

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth through its pioneering agentic marketing platform, WPP Open.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.