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About the Role
Preservica is seeking an Experiential Field Marketing Manager to build and execute a deliberate, ambitious experiential marketing practice for their growing SaaS solutions provider. This role involves setting the strategy for engaging both existing and new corporate buyers, focusing on creating memorable in-person moments that build trust and drive decisions.
Responsibilities
- Own the experiential and field marketing strategy across priority segments, creating memorable experiences for prospects and customers.
- Build the experiential playbook for a new audience, designing first in-person impressions for corporate buyers.
- Plan and execute flagship conference presence, industry events, and sponsorships.
- Manage details such as invitations, seating, and follow-up timing to create memorable experiences.
- Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings.
- Partner with sales to identify target accounts for field programs and align invite lists and messaging.
- Build and maintain relationships with industry associations and event organizers.
- Customize messaging and materials for each segment's events in partnership with product marketing.
- Track and report on field/event pipeline contribution, tying spend and attendance back to pipeline and revenue.
- Provide a point of view on evolving experiential marketing, including AI tool utilization.
- Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations.
Requirements
- 3 to 5 years in field marketing, experiential marketing, event marketing, or trade show execution in B2B SaaS or enterprise software.
- Track record of running account-based event programs that generated real, attributable pipeline.
- Experience managing event budgets, vendor and venue contracts, and sponsorship negotiations independently.
- Comfort working directly with sales leadership and executive stakeholders.
- Strong ownership instincts and a proactive approach to problem-solving.
- A genuine attention to detail.
- Willingness to travel for events.
Skills
- Experiential marketing
- Field marketing
- Event marketing
- Trade show execution
- Account-based marketing
- Budget management
- Vendor management
- Sponsorship negotiation
- Sales collaboration
- AI tools for event targeting
- Marketing automation
- CRM platforms
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Life Insurance
- Private Health Insurance
- Competitive salary and benefits package
- Tangible career development opportunities
- Dedicated training time for professional growth
About the Company
- Preservica is a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades.
- Customers include national archives, government agencies, universities, and global enterprises.
- The company's growth was built on in-person relationships and continues to value real conversations.
Equal Opportunity
- Preservica are an equal opportunities employer.