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About the Role
As a Data Analyst at Wuffes, you'll be the analyst the business brings its commercial questions to, turning data into the answers that drive decisions. You'll partner with various teams to determine what to test, its value, and its success. You will also be responsible for publishing monthly analysis and maintaining dashboards and data models.
Responsibilities
- Answer commercial questions regarding acquisition efficiency, retention, lifetime value, pricing, promotions, product launches, and channel mix, starting from the recommendation.
- Publish a substantial piece of analysis every month, identifying the decision it informs and the value at stake.
- Act as the embedded analyst for teams like Growth, Retention, and marketplaces, anticipating future requests.
- Design and interpret measurement plans, including hypotheses, control groups, duration, and decision rules, logging results back to the warehouse.
- Build and maintain business dashboards and model data in BigQuery using Dataform.
- Own and ensure consistency of core metric definitions and reconcile to source systems to identify issues.
- Review AI-generated code for logic and data quality errors before deployment.
- Enable self-serve capabilities across the business through warehouse and AI access, metric and dashboard catalogues, and training.
Requirements
- 3-5 years of analytics experience in a D2C, eCommerce, or high-growth environment.
- Commercial fluency, including understanding of contribution margin, CAC, payback, cohort retention, and lifetime value.
- Strong SQL skills.
- Experience with a modern cloud warehouse (BigQuery preferred) and a layered modeling tool (Dataform or dbt).
- Proficiency in working with AI coding and analysis tools, writing specifications for agents, and critically reviewing their output.
- Ability to review code not written by oneself and identify logic or data quality errors.
- Comfort with Git/GitHub on a daily basis.
- Sufficient Python knowledge to read, debug, and extend existing scripts.
- Experimentation literacy, understanding what makes a result trustworthy and assessing test validity.
- Curiosity and pragmatism, with the ability to quickly find directionally correct answers and judge when exactness is required.
- Excellent written communication skills for a remote, senior audience.
Skills
- SQL
- BigQuery
- Dataform
- dbt
- Git
- GitHub
- Python
- AI coding tools
- Analysis tools
Location
- London - Hybrid
- UK Remote
Work Type
- Permanent
- Full-time
- Hybrid
- Remote
Experience Level
- 3-5 years
Benefits
- 25 days annual leave
- Health & dental cash plan
- Core hours
- Hybrid working
- Dog friendly office
- Remote working for two weeks in summer and two weeks in winter
- Bike to work scheme
- Enhanced family leave
- Pension scheme
About the Company
- Wuffes is a company that has moved off its previous BI tool onto self-hosted dashboards built in-house, hosted on Google Cloud Platform (GCP) and backed by BigQuery and Dataform.
- The company utilizes an AI-first approach where analysts write specifications, and AI tools generate most of the code, which is then reviewed, validated, and shipped.
Equal Opportunity
- If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.