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About the Role
You will run the German lifecycle programme day to day, building and executing flows. This hands-on role involves adapting existing successful programmes for the German market, focusing on activation, adherence, retention, and LTV. You will own segmentation, automated flows, and the experimentation roadmap, reporting on impact to retention and LTV. Collaboration with local copywriters, the wider growth function, and ensuring deliverability, list health, and compliance are key.
Responsibilities
- Run CRM and lifecycle for Germany, contributing to activation, adherence, retention, and LTV
- Scale live programmes in Germany, identifying new opportunities for growth
- Build the appropriate channel mix for Germany, rather than adhering to a single playbook
- Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and their experimentation roadmap
- Report on the impact of lifecycle work on retention and LTV
- Work with local-language copywriters to localize and execute programmes, owning briefing, QA, and delivery
- Partner with the wider growth function to align lifecycle and conversion efforts
- Own deliverability, list health, and compliance (GDPR and local privacy rules) for the German market
- Share winning programmes and learnings with other markets
Requirements
- 4+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
- Minimum B2 German level
- Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar also relevant), building flows yourself
- Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
- Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market
- Experience standing up a lifecycle program for a new market or brand
- A command of deliverability, list health, and data compliance (GDPR and equivalents)
- Strong written communication skills
- Healthcare or other regulated-industry experience (bonus)
- Multi-market or international experience (especially Europe or APAC) (bonus)
- Experience with non-email-first markets, where WhatsApp or SMS carries the program (bonus)
- A second language relevant to one of our markets (bonus)
- Comfort with SQL or BigQuery (bonus)
- People leadership experience, or a clear appetite to grow into managing a team (bonus)
- Fluency with Claude Code or other AI workflow tools
Skills
- CRM
- Lifecycle Marketing
- Retention Marketing
- Segmentation
- Automation
- A/B Testing
- Lifecycle Measurement
- Email Marketing
- SMS Marketing
- WhatsApp Marketing
- Push Notifications
- In-App Messaging
- Deliverability
- List Health
- Data Compliance
- GDPR
- Customer Journeys
- SQL
- BigQuery
- AI Workflow Tools
Location
- Berlin
Work Type
- Full-time
Experience Level
- 4+ years
Education Level
- B2 German level
Benefits
- Regular feedback
- Professional development budget
- Access to senior operators
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, building better long-term care for people living with obesity.
- Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
- Eucalyptus is the company behind Juniper, a large weight-management program combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
- Eucalyptus has supported patients across 5 markets and received NICE endorsement for NHS services.
- Eucalyptus operates with a marketing philosophy focused on capturing attention and driving real business growth through creative storytelling, speed, lifecycle management, data-driven insights, and outcome-focused channel selection.
- Eucalyptus is entering an ambitious growth phase, scaling international markets and launching into new ones, centralizing growth functions to enable faster scaling.
Equal Opportunity
- Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
- Reasonable adjustments can be requested during the interview process.
- AI-assisted tools are used to enhance team efficiency, including in recruitment, but all hiring decisions are made by people.