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About the Role

The Media Planning team are experts on the paid media landscape and how audiences interact with it. We architect then steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel reporting & optimisation, and post-campaign analysis. We are our clients’ key contacts for a unified view of their campaigns, narrating the story of the whole piece from planning recommendation through to PCA.

Responsibilities

Conduct research to determine and support planning recommendations.
Contribute to clear briefs to Activation and collaborative sessions to deliver these.
Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
Own the overall plan (as shared with clients) - allocate budget appropriately between channels.
Maintain the testing plans and supporting material.
Manage campaign launches.
Create and manage cross-channel reporting templates.
Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.
Contribute in client presentations and manage relationships with junior clients.
Meet with vendors and have a relevant point of view on their offering.
Train and manage Media Planning Execs to deliver high quality outputs.
Motivate junior team members, leading by example while teaching new skills.
Provide timely and actionable feedback to aid in team development and improvement.
Develop strong relationships across the client team to facilitate flawless execution of plans.
Communicate effectively across all levels of the team.
Understand when to escalate issues to managers.
Provide awareness and recognition for jobs well done.

Requirements

Exceptional organisational skills. Must have proven experience working over multiple projects and deadlines consistently
As the account is led from North American, it is a requirement for the role to be available between 4pm-6pm
Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising.

Skills

Forecast expected outcomes of campaigns and manage spend accordingly.
Basic Google Sheet capability (VLOOKUP, Pivot Table) are a must.
Presentation design skills, in Google Slides or document format.
Understanding of industry standard media research tools (e.g. ComScore, GWI, TGI, YouGov).
Sound written and verbal communication skills, with the desire to learn and advance.
Excellent organisational skills, close attention to detail and ability to quality control work.
Ability to adhere to deadlines.
Superb client relationship and management skills.
Proven problem solving and decision making skills.
Ability to work independently and to collaborate in a team environment.
Skilled in quantitative reasoning.
Experience with planning activity for emerging markets is beneficial

Location

Work Type

Hybrid

Experience Level

Manager
Senior Executive

Education Level

Bachelor’s degree
Experience may be substituted for the education

Benefits

Competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

About the Company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We’re proud to have the Airbnb account at EssenceMediacom since 2019. We won the account in 2019 when we looked after five global markets. Since then, our relationships with Airbnb have strengthened and expanded; This year we’ll be looking after 20 markets (7 in EMEA). It’s an extremely exciting time to be working on Airbnb!
With the business growing we are looking to bring new leadership skills to help both our teams, and clients, navigate this change and growth, identify new opportunities to deliver breakthroughs and drive efficiencies, while continuing to strengthen our relationship.
The regional media and marketing are UK based, have strong relationships with the agency and often join our team and work from our offices.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.