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About the Role
This role supports the planning and execution of the Marketing Strategy in accordance with Global Brand guidelines to achieve Brand objectives. It requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives, while leading a team.
Responsibilities
- Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights.
- Define and execute the brand’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs.
- Partnership with Global to define the annual innovation program covering product & conceptual innovations.
- Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.
- Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.
- Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.
- Develop annual marketing programs to drive trial of new consumers through creative, media, and other trial driving activities (sampling/eventing/etc).
- Utilize consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plans.
- Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.
- Optimize the utilization of global content and drive local creative execution as relevant.
- Manage marketing budgets to ensure efficient delivery across campaigns and activations.
- Own and manage forecasting and pricing processes, using commercial insight and cross-functional collaboration to support launch planning, stock management and business performance.
- Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.
- Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.
- Execute all marketing programs to meet the Brand's creative, financial, and strategic objectives.
- Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.
- Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.
- Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.
- Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.
- Assist the Brand Manager/Marketing Director in preparing brand budgets across the full marketing cluster, achieving profit and loss objectives.
- Allocate marketing budgets effectively to align with retail targets.
- Review P&L with the Business Management Group to ensure alignment with established budgets and future budget formulation.
- Manage and develop the Marketing Team by providing training and growth opportunities.
- Empower the team environment to collaborate with national accounts and retailers to implement marketing programs effectively.
- Liaise with the wider brand team and centres of excellence to foster an integrated approach to brand activations.
Requirements
- Several years of experience in Marketing, brand, consumer, and product management.
- Strong brand building experience, ideally across different categories/types of consumers/brands.
- Experience in leading and developing a team.
- Luxury, Beauty, or high-profile Retail brand experience is preferred.
- Proven success in developing marketing strategies and executing impactful campaigns.
- Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.
- Strong analytical skills, with the ability to leverage data for brand decisions.
- Deep understanding of beauty consumer behavior and trends to inform marketing strategies.
- Ability to craft concise strategic briefs and provide clear feedback to creative teams.
- Strong communication and interpersonal skills to build relationships internally and externally.
- Excellent budget and project management skills, with proficiency in Excel and PowerPoint.
Skills
- Marketing Strategy
- Brand Management
- Consumer Insights
- Competitor Analysis
- Distribution Programs
- Promotional Programs
- Pricing Programs
- Innovation Programs
- Integrated Media Strategy
- Digital Marketing
- Retail Sales
- Team Leadership
- Budget Management
- Forecasting
- CRM
- Data Analysis
- Social Media Trends
- Online Behavior Analysis
- Content Adaptation
- Creative Execution
- Project Management
- Excel
- PowerPoint
Location
- Hybrid Working
Work Type
- Hybrid Working
- Remote/Abroad up to two weeks per calendar year
Experience Level
- Several years of experience in Marketing, brand, consumer, and product management
- Experience in leading and developing a team
Benefits
- Hybrid Working
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning
About the Company
- The mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion.
- It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident.
- Twelve years and 6,000 experiments later, Miracle Broth - the legendary elixir - was born.
- Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.