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About the Role
Way Security is seeking a Field Marketing professional to drive pipeline growth by making the brand impossible to miss at industry events. This role involves managing all aspects of event execution, from logistics and budgeting to on-site engagement and post-event analysis, with a significant budget and strong team support.
Responsibilities
- Own the field calendar end to end, including tier-1 conferences, private-dinner roadshows, cocktail events, and partner co-events.
- Set and achieve event goals such as meetings booked, SQLs, and opportunities.
- Create memorable event activations and impactful swag.
- Manage medium and large events, including target list creation, invitation flow, logistics, booth and budget management, on-site execution, and executive preparation.
- Engage in meaningful conversations with attendees rather than relying solely on badge scans.
- Run the private-dinner program, owning the brief, target list, goals, and recaps.
- Manage and negotiate with vendors and agencies.
- Collaborate with founders, sales, BDRs, product marketing, GTM engineers, and vendors.
Requirements
- 4+ years of field or event marketing experience in B2B tech; cybersecurity experience is a plus.
- Familiarity with the cyber events circuit and associated costs.
- Proven ability to make a small brand appear larger than its booth.
- Experience owning events end-to-end, including post-event analysis and recap writing.
- Proactive in identifying issues, chasing down tasks, and taking initiative.
- Detail-oriented and able to manage multiple priorities under pressure.
- Visibly active on LinkedIn with a track record of driving event attendance through personal posts.
- Comfortable working with an Israel-based team, with overlapping work hours.
- Willingness to be on-site for medium and large events, with approximately 30% travel during peak season.
- Proficiency in using AI tools for list management, personalization, and follow-up.
Skills
- Field marketing
- Event marketing
- B2B marketing
- Cybersecurity marketing
- Logistics management
- Budget management
- Vendor management
- Negotiation
- Lead generation
- Sales enablement
- Collaboration
- Communication
- AI tools
- LinkedIn marketing
Location
- US-based
- Remote
Work Type
- Remote
- On-site (for events)
Experience Level
- 4+ years
About the Company
- Way Security provides solutions for connecting legacy systems and applications to existing identity stacks without replacement.
- The company targets CISOs and Heads of IAM at US enterprises.
- Way has a team of industry experts.