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About the Role
This commercially focused role is for an experienced digital marketer with a proven track record of growing inbound demand and improving website conversion and lead progression. The Digital Growth Manager will own inbound revenue growth, increasing qualified website traffic and converting more of that demand into demo submissions, sales conversations, and pipeline. The role will identify opportunities across the website and inbound journey to increase qualified demand and remove friction from website visit to demo submission to sales conversation to pipeline. You will own website performance, CRO, inbound conversion, and digital reporting, using Webflow and HubSpot to analyze, optimize, and improve the digital journey.
Responsibilities
- Drive qualified inbound traffic by identifying opportunities to increase relevant traffic, using data and insight to understand which audiences, channels, and content drive the greatest commercial value.
- Work with the wider marketing team and channel specialists to prioritize opportunities and improve inbound acquisition activity performance.
- Own website performance and CRO by identifying and prioritizing opportunities across messaging, page structure, CTAs, forms, landing pages, and user journeys to increase conversion.
- Implement or manage website and landing-page improvements using Webflow, collaborating with developers or external partners.
- Optimize the inbound journey from website visit to demo submission to sales conversation, identifying friction and drop-off points.
- Work closely with Sales and the CRM Manager to understand lead loss points and improve demo submission, lead quality, and progression to sales conversations.
- Use data, testing, and customer insight to continuously improve the inbound conversion journey.
- Grow inbound pipeline by identifying and implementing opportunities to increase the volume and quality of inbound opportunities, focusing on qualified sales conversations and pipeline.
- Use performance data to prioritize activity based on potential commercial impact.
- Use HubSpot and website analytics to understand visitor behavior, demo submissions, lead progression, and conversion through the inbound funnel.
- Identify prospect drop-off points, sources, and journeys producing the strongest opportunities, and areas for intervention with the greatest commercial impact.
- Work closely with the CRM Manager to access data and insight required to improve inbound performance.
- Collaborate with the Head of Marketing and Content & Campaigns Manager to ensure campaigns and content are supported by effective landing pages, CTAs, and conversion journeys.
- Provide digital insight and recommendations to improve marketing activity performance and conversion.
- Own digital reporting and insight, developing clear and reliable reporting across qualified website traffic, demo submissions, website conversion, sales conversations, and inbound pipeline.
- Use performance data to identify trends, diagnose underperformance, prioritize activity, and demonstrate the commercial impact of digital growth.
- Develop a structured program of CRO testing and optimization across the website and inbound journey, testing messaging, page layouts, CTAs, forms, and other conversion opportunities.
- Prioritize tests based on potential commercial impact, measure results, and use learnings to continuously improve inbound performance.
Requirements
- 5+ years' experience in digital growth, CRO, inbound marketing, or a closely related role, ideally within a B2B environment.
- Proven track record of increasing qualified website traffic and improving website conversion.
- Demonstrable experience optimizing conversion journeys, landing pages, forms, and CTAs.
- Strong understanding of the B2B inbound funnel and buyer journey.
- Experience using website, CRM, and marketing data to identify conversion problems and growth opportunities.
- Experience working with Sales to improve lead quality and progression to sales conversations.
- Experience developing and managing a structured CRO and digital optimization roadmap.
- Strong understanding of website analytics and digital performance measurement.
- Hands-on experience with Webflow or a similar CMS.
- Strong working knowledge of HubSpot and GA4, particularly for analyzing inbound performance and lead progression.
- Experience working with external agencies or specialists where required.
- Demonstrable experience connecting digital activity to demos, sales conversations, pipeline, and revenue.
Skills
- Commercially minded and highly analytical, with a clear focus on pipeline and revenue.
- Strong understanding of the B2B digital acquisition and conversion funnel.
- Strong understanding of CRO, website optimization, and user journeys.
- Ability to identify problems within a digital funnel and turn data into clear, practical actions.
- Comfortable using analytics and CRM data to understand performance and make decisions.
- Strong testing and optimization mindset, with a focus on measurable outcomes.
- Hands-on and proactive, with the ability to make improvements rather than relying solely on external agencies or specialists.
- Strong project and stakeholder management skills.
- Ability to work strategically while remaining close to execution and detail.
- Strong communicator who can explain digital performance and recommendations clearly to non-specialists.
- Comfortable working collaboratively across Marketing, Sales, and external partners.
Location
- Ireland / UK
- Remote
- Hybrid
Work Type
- Remote
- Hybrid
Experience Level
- 5+ years' experience
About the Company
- At Output Sports, our mission is to make elite-level sports science simple & scalable. Our system condenses the power of a state-of-the-art sports science lab into a portable device, transforming the way athletes and coaches measure, track, and optimize performance. We're backed by world-class investors including Apex, Atlantic Bridge, Elkstone, and Uni.Fund, and have raised significant funding to date to power our growth.