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About the Role
A hands-on Marketing Manager role with broad ownership across the full marketing mix, including account-based marketing (ABM), events, content, social, and email. You will be the product owner for the website and part of the Growth team, reporting to the VP of Growth.
Responsibilities
- Own the planning and delivery of nPlan's marketing programmes.
- Write blog posts and LinkedIn posts.
- Create account-specific content.
- Organize attendance at industry events.
- Review email campaign data and send out newsletters.
- Work on customer case studies.
- Manage freelance designers and video production partners.
- Manage AEO (answer engine optimisation) partner.
- Run ABM programmes, coordinating campaigns and multi-channel touches across target accounts with the BDR and Sales teams.
- Plan and deliver events, including trade shows, conferences, and workshops.
- Create content such as articles, case studies, guides, and videos.
- Own the LinkedIn presence and email marketing.
- Manage limited performance marketing campaigns.
- Drive PR, including press releases, announcements, awards, and industry submissions.
- Manage and improve the nPlan website on Webflow.
- Manage AEO partner to ensure visibility where buyers are searching.
- Brief and manage freelance designers and video production partners to a consistent standard.
- Track performance by channel and campaign to inform future efforts.
Requirements
- 3–5 years in marketing roles in B2B SaaS.
- Excellent writing skills, able to turn technical subject matter into clear copy for senior buyers.
- Generalist marketing range, comfortable moving between ABM, events, content, social, email, performance marketing, and PR.
- Experience managing external partners (freelancers, agencies, vendors).
- Genuine interest in the problem nPlan solves.
- Preference for accountability and agency; desire to own outcomes.
- Attention to detail.
- Hardworking, creative, and excited by nPlan's mission.
Skills
- Account-based marketing (ABM)
- Events marketing
- Content marketing
- Social media marketing
- Email marketing
- Website management
- B2B SaaS marketing
- Writing
- Performance marketing
- Public Relations (PR)
- Managing external partners
- Webflow
- HubSpot
- AI/ML marketing
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Benefits
- Generous equity
- Competitive compensation
- Uncapped holiday
- Private medical insurance
- Personal learning and development budget
- Enhanced family and sick leave
About the Company
- nPlan is a Series B startup backed by leading investors, including Google Ventures.
- Our technology helps the world's biggest construction projects make faster, more confident, data-driven decisions.
- Our customers are the largest owner/operators of energy, utility and mass transit in the world.
- We combine one of the world's largest datasets of project plans with advanced machine learning to forecast project outcomes and reduce risk.
- We have developed best-in-class Generative AI technologies for capital project plan creation and reporting.
- We are the AI company for major project controls and delivery.
Equal Opportunity
- We're committed to building a diverse and inclusive workplace and welcome applicants from all backgrounds.
- If you need adjustments during the hiring process, please let us know.