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About the Role

Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness and drive incremental order growth. This role is responsible for ensuring that our activation operations map to the strategic directions of Honda Motor Europe and support the ambitions of transparent, sustainable, data-driven decisioning. The Regional Digital Director will lead the digital and in-platform advancement of our global digital activity.

Responsibilities

Lead the digital and in-platform advancement of global digital activity.
Ensure activation operations map to strategic directions of Honda Motor Europe.
Support ambitions of transparent, sustainable, data-driven decisioning.
Work with WPP Media specialist teams across strategic programs to ensure performance excellence in market segments.
Support on HME operational frameworks including digital brand safety and suitability, audience targeting frameworks, and digital data collection.
Focus on the successful deployment and update of data solutions feeding in-platform execution.
Ensure best practice processes are in place for digital media execution.

Requirements

Strong background in digital media operations for planning and execution.
Proven leadership experience.
Ability to collaborate across markets, platforms, internal and external stakeholders.
Extensive experience in biddable media operations and execution within a large-scale organisation or agency environment.
Proven leadership experience in managing teams and driving digital transformation.
Strong expertise in data-driven marketing and the integration of 1PD data sets into digital platforms and digital audience targeting technology.
Experience working with brand safety and verification platform partners, their commercial model and the impact on to media platform decisioning.
Deep understanding of channel maturity models, test-and-learn and incrementality frameworks and digital media best practises.
Strong analytical and problem-solving skills with the ability to translate insights into strategic action.
Extensive experience working with the biddable platforms themselves towards gaining HME a competitive advantage.
Experience and familiarity with Ad Operations processes.
Must have the right to work in the UK.

Skills

Biddable media
Data-driven marketing
Digital media operations
Digital transformation
Brand safety
Audience targeting
Data collection
Data solutions deployment
Ad Operations
Analytical skills
Problem-solving skills

Location

Work Type

Hybrid

Experience Level

Regional Director
Leadership experience

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP Open is WPP's pioneering agentic marketing platform.
Team Honda is building a bespoke, integrated agency model focused on driving desire for Honda products, growing consideration, and increasing order intake.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.