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About the Role
The Category Lead is an experienced media expert responsible for owning relationships with the Nestle Category team, providing thought leadership and strategic guidance to leverage experience and knowledge to drive innovative thinking and set challenging team goals. This role serves as the senior point of contact for ZEUR, working directly with senior Category clients at Nestlé and OpenMind leadership.
Responsibilities
- Support implementation of "fewer, bigger, better" strategy through Category holistic media strategy and measurement, strategizing media investment allocation across the Category portfolio, markets and brands.
- Build strong, long-lasting relationships with Senior category clients by understanding their business objectives, needs, and challenges.
- Act as a critical relationship owner for in-market teams, driving Zone leadership initiatives across the OpenMind network.
- Establish above-market strategic communication principles and detailed guidelines for local adaptation.
- Support Category strategy lead in Planning and recommending Category, portfolio and key campaigns media investments across markets in collaboration with Nestle Category Media and Marketing Leadership Teams.
- Maintain ongoing, regular connection to key markets to ensure media strategic responses are followed.
- Own OpenMind delivery of Zone lead strategic projects, including regular market meetings and updates.
- Deliver regular updates on strategic programs to the Zone XXX leadership team.
- Own QBR & bi-annual Top to Top Sessions to review strategic performance, key findings, challenges & future plans.
- Provide Category brand teams regular updates about media landscape changes, media forecasts as well as spend overview across category.
- Provide guidance and framework on measurement approaches and new pilots.
- Establish regular touchpoints with Market Clusters & top markets to understand implementation learnings & challenges as well as significant market dynamics.
Requirements
- Deep knowledge of CPG consumer trends and media landscape.
- Sufficient knowledge of Category and regional market landscape and in selected specialist capabilities (e.g. Search, Programmatic, Retail Digital Media).
- Strong organizational, interpersonal, and managerial skills.
- Proven track record of successfully managing client relationships and media campaigns.
- Ability to think strategically about media in the context of business performance.
- Ability to influence without authority.
- Persuasive skills and successful operations approach to a highly matrixed organization.
Skills
- Media expertise
- Thought leadership
- Strategic guidance
- Client relationship management
- Media investment allocation
- Strategic communication
- Media planning
- Performance analysis
- Market analysis
- Measurement frameworks
- CPG consumer trends
- Media landscape analysis
- Search
- Programmatic
- Retail Digital Media
- Organizational skills
- Interpersonal skills
- Managerial skills
- Strategic thinking
- Influencing skills
- Persuasive skills
Location
- ZEUR
Work Type
- Hybrid
Experience Level
- Experienced
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.