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About the Role
PointOne is seeking a hands-on Marketing Manager to lead events, marketing newsletters, product launches, and marketplace presence. This individual contributor role requires strong project management and marketing judgment to coordinate across multiple teams and drive measurable commercial outcomes.
Responsibilities
- Build and manage the event calendar and budget, evaluating opportunities and owning event planning, logistics, and execution.
- Coordinate pre-event outreach and post-event follow-up, measuring engagement and influenced pipeline.
- Own the newsletter calendar, production, distribution, and performance in collaboration with the customer success team.
- Partner with the content lead on editorial content, growing and segmenting the subscriber base, and measuring engagement and pipeline generated.
- Build and manage go-to-market plans for new products, features, and integrations, coordinating launch timelines and messaging.
- Ensure launches have necessary assets and create repeatable launch playbooks, reporting on adoption and commercial impact.
- Own PointOne’s presence across software review platforms, product directories, and integration marketplaces.
- Keep company profiles and product descriptions accurate, build programs to generate customer reviews, and identify opportunities for improved visibility.
- Track marketplace traffic, leads, reviews, and conversion performance.
Requirements
- Four to seven years of experience in B2B SaaS marketing, ideally across field marketing, product marketing, or integrated campaigns.
- Experience managing events and cross-functional product launches from beginning to end.
- Strong writing and editing skills, with the ability to make technical products easy to understand.
- Exceptional project management and attention to detail.
- A business mindset and customer obsession.
- Experience with CRM, email marketing, and analytics tools; HubSpot experience is a plus.
- Familiarity with G2, Gartner Digital Markets, TrustRadius or product and integration marketplaces is a plus.
- Comfort operating in a fast-moving environment with a high degree of ownership.
- Interest in AI, enterprise software, and the business of law is important.
Skills
- Project management
- Marketing judgment
- CRM
- Email marketing
- Analytics tools
- HubSpot
- G2
- Gartner Digital Markets
- TrustRadius
- B2B SaaS marketing
- Field marketing
- Product marketing
- Integrated campaigns
- Writing
- Editing
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- PointOne is the time data layer for modern law firms.
- Our platform automates time entry from beginning to end while giving firm leaders structured data to improve billing, pricing, staffing and performance.