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About the Role
Shape and deliver customer propositions, acquisition initiatives, and go-to-market campaigns that impact millions of customers within the Everyday Banking Acquisition team.
Responsibilities
- Develop and execute acquisition strategies that drive customer growth and business performance.
- Lead end-to-end delivery of customer propositions, offers, campaigns, and growth initiatives.
- Drive go-to-market planning and execution across multiple channels.
- Partner with stakeholders across Marketing, Digital, Finance, Pricing, Analytics, Customer Experience, and other business areas.
- Build compelling business cases and pricing recommendations, supporting governance and approval processes.
- Manage competing priorities and adapt quickly to evolving business needs and emerging opportunities.
- Identify growth opportunities through customer insights, market trends, and performance data.
- Optimize acquisition journeys across digital channels, including websites and app experiences.
- Monitor performance, provide insights, and drive continuous improvement through data-led decision making.
- Coach and mentor Product Managers, sharing expertise and helping build product management capability across the team.
Requirements
- Demonstrated experience in product management, ideally with 5+ years in a product, growth, or acquisition-focused role.
- Strong acquisition, customer growth, or go-to-market experience.
- Proven ability to lead initiatives from strategy through to execution.
- Strong commercial acumen and experience making data-driven decisions.
- Exceptional stakeholder management and influencing skills.
- Experience navigating complex, cross-functional environments.
- Ability to balance strategic thinking with hands-on delivery.
- Strong organizational skills and experience managing multiple priorities simultaneously.
- Collaborative leadership style with the capability to coach and mentor others.
- Resilience, adaptability, and comfort operating in fast-paced environments where priorities can shift quickly.
- Fresh thinking, strong acquisition capability, and confidence to operate autonomously while delivering outcomes through collaboration and influence.
Skills
- Product Management
- Customer Growth
- Acquisition Strategies
- Go-to-Market Planning
- Stakeholder Management
- Data-Driven Decision Making
- Commercial Acumen
- Strategic Thinking
- Mentoring
- Adaptability
Experience Level
- Senior
- 5+ years
About the Company
- The Everyday Banking Acquisition team is responsible for driving customer growth through transaction accounts, savings products, and term deposits.
- We develop and execute acquisition strategies, customer propositions, strategic partnerships, and campaigns that attract new customers and improve engagement across key customer segments.
- Operating in a fast-paced environment, we work across a broad network of stakeholders to deliver initiatives that improve acquisition performance, optimize customer journeys, and create better customer outcomes.