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About the Role
T:0's mission is to make finance run itself by turning accounting into autonomous infrastructure. This role will own product marketing communications, from writing and shipping to customer outreach, working directly with leadership and product teams.
Responsibilities
- Own the Ideal Customer Profile (ICP) and customer understanding through continuous interviews and win/loss conversations.
- Own positioning and messaging, building the core narrative and frameworks for all external communications.
- Write website copy, owning the content on every page.
- Create product content, including walkthroughs, explainers, demo videos, and launch assets.
- Manage product launches, building a repeatable motion for narrative, assets, enablement, and timing.
- Own the blog and SEO content strategy, including topic selection and content creation.
- Write the T:0 newsletter.
- Own competitive intelligence, maintaining current comparisons and equipping the sales team.
- Build sales enablement materials such as one-pagers, objection handling, and battlecards.
- Own pricing and packaging strategy in partnership with CEO and Product.
- Collect and leverage customer proof points like quotes, reviews, case studies, and logos.
Requirements
- 5+ years in product marketing or an adjacent role owning positioning and shipping related assets.
- Exceptional writing skills, with samples and a written exercise required.
- Demonstrated track record of high output and velocity.
- Experience conducting customer research and applying insights to messaging.
- Ability to deeply understand technical products.
- Capacity to operate independently without a brief.
- Comfortable recording and lightly editing product videos.
- Aggressive use of AI tools for research, drafting, monitoring, and iteration.
- Experience marketing to founders and early-stage operators.
Skills
- Product Marketing
- Positioning
- Messaging
- Content Creation
- Website Copywriting
- Video Production
- Product Launch Management
- Blog Management
- SEO Content Strategy
- Newsletter Writing
- Competitive Analysis
- Sales Enablement
- Pricing and Packaging
- Customer Research
- Technical Product Understanding
- AI Tools
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Airwallex is the AI-native financial operating system for a real-time, intelligent economy, used by over 676,000 businesses.
- Founded in 2015, Airwallex provides the infrastructure for global commerce, operating with over 85 licenses across North America, Europe, the Middle East, and Asia-Pacific.
- Co-headquartered in San Francisco and Singapore, with over 2,300 employees in 27 offices.
- Hires builders with founder-level energy, who move fast, use good judgment, exhibit curiosity, and make decisions from first principles.
Equal Opportunity
- Airwallex is an equal opportunity employer that values diversity.
- Hiring decisions are based on merit, qualifications, competence, and talent, without regard to color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
- Accommodation is available for individuals with disabilities or special needs.