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About the Role
The Brand Manager leads the group's brand management, ensuring a consistent and high-quality brand perception across all markets and touchpoints. This role involves owning the brand book, managing a review desk, and executing integrated campaigns, out-of-home media, co-branded work, and events. It requires strategic thinking, strong execution, and collaboration with various teams.
Responsibilities
- Maintain and evolve brand identity, brand book, messaging, and guidelines.
- Run the brand governance process to ensure consistency.
- Manage the brand review desk for User Growth and channel teams.
- Plan and execute brand campaigns across owned, earned, and paid channels.
- Own out-of-home and traditional media execution, including planning, production, and vendor management.
- Translate AI capabilities, product launches, and market insights into brand stories.
- Adapt messaging for different audiences and regional markets in English and Chinese.
- Review and approve co-branded assets with partners.
- Provide brand production support for events, launches, and activations.
- Manage creative agencies, production vendors, and brand research partners.
- Own brand health reporting, including brand tracker, share of voice, sentiment, and campaign performance.
- Present insights and recommendations to shape upcoming campaigns.
Requirements
- At least 5 years in brand management, integrated marketing, or product marketing.
- Experience in fintech, brokerage, financial services, AI, or technology.
- Experience leading campaigns end to end.
- Understanding of financial markets and investment products.
- Knowledge of how regulated categories influence brand communication.
- Strong brand and visual judgment.
- Confidence to make and explain brand decisions under pressure.
- Proven experience managing agencies, production vendors, and partners.
- Experience running out-of-home or traditional media campaigns.
- Excellent English and Chinese communication and copywriting skills.
- Organized and detail-oriented.
- Ability to run multiple projects independently across different teams and markets.
- AI-fluent in practice, using AI tools daily or having marketed AI/technical products.
- Familiarity with brand tracking, media monitoring, or analytics tools is a plus.
- Cantonese is an advantage for the Hong Kong market.
Skills
- Brand management
- Integrated marketing
- Product marketing
- Brand identity
- Brand governance
- Brand book management
- Messaging and guidelines
- Brand review
- Campaign planning and execution
- Owned, earned, and paid channels
- Out-of-home media
- Traditional media
- Media planning
- Production management
- Vendor management
- Brand storytelling
- Content adaptation
- Co-branding
- Partner asset review
- Event production
- Launch support
- Sponsorship activation
- Agency management
- Budget tracking
- Brand health reporting
- Share of voice analysis
- Sentiment analysis
- Campaign performance analysis
- Brand audits
- AI tools
- Brand tracking tools
- Media monitoring tools
- Analytics tools
- English communication
- Chinese communication
- Copywriting
- Cantonese (advantage)
Location
- Hong Kong
- Singapore
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Longbridge is an AI-powered online brokerage serving global investors with optimal trading experiences.
- It builds worldwide trading infrastructure and networks.
- Established in March 2019, Longbridge holds 22 financial licenses and qualifications across the United States, Singapore, Hong Kong, New Zealand, and other regions.
- The company has secured over US $150 million in strategic investments.
- Its subsidiary, Longbridge Securities (Hong Kong) Limited, holds Type 1, 2, 4, and 9 licenses from the Hong Kong SFC.