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About the Role
The Art Director leads creative ideation and translates it into innovative experience design. This role involves shaping the attendee experience, collaborating with the creative team, and mentoring other creatives. Travel is expected for shows and events.
Responsibilities
- Translate the client's brand into a compelling and interactive experience.
- Lead the creative team in new thinking and techniques, setting high standards for designers.
- Collaborate with creative leadership to create high-quality, strategic presentations.
- Produce inventive, thoughtful, on-brand work and print-ready graphic files.
- Manage workload and meet tight deadlines.
- Participate in planning and strategy sessions.
- Lead the graphic design team on assigned projects, ensuring quality and consistency.
- Execute strategic design solutions with Creative Directors.
- Approach design with an understanding of its business impact, offering multiple concepts.
- Present creative ideas to clients and develop client relationships.
- Collaborate with production and creative tech to solve design and budgetary challenges.
- Create sketches, mood boards, layouts, 2D and 3D renders, deck design/templates, presentation/content structure, and POS materials.
- Create a thoughtful and engaging guest journey for all projects.
- Adjust work to maintain strategic integrity within client restrictions.
- Deliver ideas and themes based on sound strategic rationales and branding understanding.
- Oversee the concept, design, and development of pitch presentations for new and existing clients.
- Advocate for brand and identity standards, advising on creative approaches.
- Demonstrate team strategy and accountability.
- Be hands-on and perform necessary tasks.
- Present work clearly and inspiringly to internal and external partners.
- Offer versatile communication and problem-solving skills, comfortable with both words and visuals.
- Work with Production teams to vet ideas and understand feasibility within budgets.
- Collaborate with the graphic production department to ensure high-quality graphics and successful file setup.
- Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions.
Requirements
- Mastery of Adobe Creative Suite and Google Suite.
- Passion for learning new software and tracking emerging trends like AI-based software.
- Ensure deadlines are adhered to for each stage of the process.
- Communicate all changes to team members in a timely and articulate manner.
- Lead the development of new ideas and creative design solutions across multiple brands and initiatives.
- Demonstrate excellent taste, astute design skills, and an incredible eye for detail.
- Conceptualize unique experiences that exceed client expectations.
- Mentor creative account team members, identifying growth areas and helping establish career paths.
- Oversee account-based creative teams, partnering with creative leadership and fostering positive relationships.
- Supervise design teams on projects and assist in overall project management.
- Understand creative team bandwidth and recommend additional resources when needed.
- Provide clear art direction and coach creative team members, monitoring efforts and investing in results.
- Adjust direction and feedback based on project and designer needs.
- Inspire clients and creative partners with concepts, approaches, and presentations.
- Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success.
- Comprehensive understanding of budgets and budgetary limitations.
- Experience working on Macintosh operating platform; PC knowledge is a plus.
- Demonstrated complete understanding of color theory and color relationships, typographic terms and specifications, print production processes and techniques, and photographic processes.
- Ability to travel 25%.
- Ability to work irregular hours, including nights, weekends, and holidays as needed.
Skills
- Adobe Creative Suite
- Google Suite
- AI-based software (Firefly, Gemini, etc.)
- Graphic design
- Presentation design
- Storytelling
- Client relationship management
- Budget management
- Graphic production
- Communication
- Creative Innovation
- Flexibility
- Prioritization/Organization
Location
- Boston
Work Type
- Hybrid
- On-site
Experience Level
- 3+ years of design experience in an agency setting
- 1-2 years of supervisory experience
- 6–8(+) years of related experience in agency setting
Education Level
- Associates degree in Advertising, Communication Design, or Visual Arts
- Bachelor's degree highly preferred
Benefits
- Employee Stock Ownership Plan (ESOP)
- Flexible Time Off (FTO) policy
- Employer matching 401(k) plan (no vesting period)
- Low employee contribution healthcare option
About the Company
- GPJ is the world leader in experiential marketing with 29 global offices.
- GPJ is part of the Project Worldwide family, an independent, employee-owned global network of agencies.
Equal Opportunity
- GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class.
- In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
- GPJ expressly prohibits any form of workplace harassment based on any protected class.