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About the Role
We are seeking an enthusiastic and passionate Marketing and Social Media Coordinator to enhance the presence of our dealerships in San Francisco, Oakland, and Rocklin. This role involves managing a consistent brand voice across social platforms, maintaining company websites, and ensuring timely content distribution. The ideal candidate will possess a strong strategic and technical understanding of social platforms, knowledge of California compliance, and a creative, innovative mindset.
Responsibilities
- Manage and update company websites, ensuring accuracy of specials and promotions, and compliance with California laws.
- Create, schedule, and publish social media content across platforms to enhance brand awareness and engagement.
- Collaborate with sales and marketing teams to develop creative campaigns and promotional materials.
- Implement marketing campaigns using social media.
- Generate ideas to boost brand visibility.
- Plan, write, and schedule social media posts throughout the week.
- Build relationships with organizations in the local community.
- Execute ad-hoc content creation based on business needs, trending conversations, competitive activity, and retail requests.
- Uphold brand standards and act as an ambassador for all locations.
- Manage social requests from the digital team, PR, retail, and trade marketing to align with the social content calendar.
- Lead project management of creative deliverables and manage content libraries.
- Ideate social media content buckets appropriate for each channel to encourage participation and engagement.
- Create and update the social media calendar and posting schedule.
- Facilitate community management and work with the customer service team to address comments and inquiries promptly.
- Complete weekly and monthly reporting to identify content trends and inform strategies.
- Assist with routine social media content posting, including photos and videos.
- Assist with social media channel analytics tracking and reporting.
- Recommend content or platform changes based on current digital media trends.
- Perform other duties and responsibilities as assigned by management.
Requirements
- Strong writing and proofreading skills.
- Attention to detail.
- Excellent communication skills.
- Proficiency in Microsoft Suite and Adobe Creative Suite (or similar photo/video editing software).
- Strong working knowledge of Facebook, Twitter, SnapChat, Instagram, TikTok, and YouTube.
- Organizational skills.
- Self-motivated.
- Ability to work in a team environment.
- Comfortable with data and understanding how it informs social strategy and content.
- Creative problem solver with strong attention to detail.
- Resourceful and proactive with the ability to anticipate needs.
- Experience working in a fast-paced environment and adapting to competing priorities.
- Ability to pivot calendars and strategies to ensure relevance.
Skills
- Web development
- Website management
- Content updates
- Website maintenance
- Social media marketing
- Brand awareness
- Engagement
- Campaign development
- Promotional materials
- Brand visibility
- Community building
- Content creation
- Brand standards
- Project management
- Content libraries
- Community management
- Customer service
- Reporting
- Analytics tracking
- Digital media trends
Location
- San Francisco
- Oakland
- Rocklin
Work Type
- Full-time
Experience Level
- 1 year marketing (Preferred)
- Digital marketing/digital design major preferred
Benefits
- Medical/Dental/Vision Insurance
- Paid Time Off
- 401k Retirement Savings Plan
- Flexible Spending Accounts
- Employee Assistance Program
- Life/AD&D Insurance
- Growth potential/Opportunity for advancement
Equal Opportunity
- We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.