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About the Role
GDP is seeking a conceptual and collaborative Copywriter passionate about advertising, writing, and storytelling. This role focuses on developing strong, strategically grounded ideas and copy across various formats, partnering with art directors and strategists to create compelling creative work, primarily within the advertising practice for technology brands.
Responsibilities
- Partner closely with art directors to develop and execute integrated advertising campaigns across digital, social, video, editorial, experiential, and brand channels.
- Contribute original ideas, strong concepts, and copy from brief through execution, bringing sharp messaging and creative problem-solving to every stage of the process.
- Write with clarity, originality, precision, and a deep understanding of audience, adapting voice and tone across clients, industries, and formats.
- Present work internally and to clients with confidence, clearly articulating the creative rationale and strategic thinking behind ideas and executions.
- Collaborate with Creative Directors to refine concepts, incorporate feedback, and ensure a consistently high standard of creative excellence.
- Work effectively across campaign, brand, digital, social, video, and editorial projects while managing your own assignments, deadlines, and deliverables.
- Contribute positively to team culture, brainstorms, and constructive creative critiques as a generous, dependable partner.
- Use AI tools thoughtfully to accelerate ideation, generate reference materials, prototype quickly, and explore new creative possibilities while maintaining a high standard of craft.
- Stay curious about emerging trends in advertising, technology, culture, and language, bringing new ideas and references to the work.
Requirements
- 2–5 years of demonstrated professional copywriting experience in an advertising, branding, or marketing agency environment.
- A portfolio that demonstrates strong conceptual thinking, narrative storytelling, and exceptional writing craft across multiple formats.
- Experience developing integrated campaigns in partnership with art directors and visual designers.
- Work with high-impact B2B and B2C clients across categories, often with a focus on technology, innovation, and creating a better future.
- Strong copywriting fundamentals, including concepting, headline writing, long-form narrative, campaign messaging, and voice development.
- Demonstrated ability to translate complex, technical, or abstract ideas into compelling, accessible language.
- Highly collaborative, resourceful, and comfortable managing deadlines in a fast-paced, agency environment.
- Proactive mindset with a desire to seek feedback, iterate, and continuously develop conceptual and writing skills.
- Experience with AI writing and ideation tools, as well as AI-assisted workflows.
Skills
- Copywriting
- Advertising
- Storytelling
- Conceptual thinking
- Brand campaigns
- Social media
- Digital marketing
- Video production
- Editorial content
- Live events
- Emerging platforms
- Client presentations
- AI tools
- Trend analysis
Location
- San Francisco
Work Type
- Hybrid
- In-office Tuesdays, Wednesdays, Thursdays
Experience Level
- 2-5 years
Salary/Compensations
- $85,000 - $100,000
Benefits
- Comprehensive health, dental, and vision insurance
- 401k Company Contribution
- FSA/HSA
- Flexible Time Off
- Paid holidays + holiday week (Christmas–New Year closure)
- Commuter benefits
- Monthly utility reimbursement
- Pet insurance
- Paid parental leave for birthing and non-birthing parents
- Collaborative San Francisco office in easily accessible location
- Bi-weekly team lunches and cultural celebrations
- Life insurance
- Short- and long-term disability
About the Company
- GDP is a creative marketing agency in San Francisco that combines strategy, editorial, design, and advertising to help ambitious companies turn big ideas into market momentum.
- Rapid technological shifts. Unpredictable markets. A noisy media landscape. We are living in deeply complex times, and GDP is purpose-built for this moment.
- Brands need to cut through internal bias, define who they are, and communicate their vision with total precision. That’s where our newsroom clarity comes in. Combining the investigative rigor of journalism with integrated creative production, we distill complex realities into sharp, high-impact stories. We don't just create compelling narratives—we move with velocity to build campaigns that travel across every medium, commanding attention and driving ROI. Because even the best ideas fail if no one understands them.