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About the Role

We are seeking a Senior Copywriter to work on a portfolio of brands for one of the world's leading car groups. This role involves developing compelling copy for CRM communications and expanding conceptual thinking across other mediums to drive engagement, loyalty, and revenue.

Responsibilities

Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms.
Collaborating with cross-functional teams to improve content strategy and drive customer engagement.
Analysing customer data to understand audience needs and preferences.
Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
Being a brand guardian of the several different tones across the portfolio.
Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
Presenting to and working closely with clients on copy.
Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications.

Requirements

Previous experience as a Copywriter, CRM specialist, or similar role.
Excellent interpreting and adopting the writing style of our brand/s.
Proficiency in content management systems and CRM tools.
Familiarity with creating and optimizing SEO content.
Excellent written and verbal communication skills.
Ability to meet deadlines while maintaining high-quality work.
Expresses copy with clarity; on brand; on message and targeted to audience.
Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity.
Comprehends and understands brand continuity, brand guidelines and brand positioning.
Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
Executes creative copy at the direction of the creative director.

Skills

Copywriting
CRM
Content Management Systems
SEO Content Creation
Communication
Conceptual Creative

Location

Sea Containers office, London, SE1

Work Type

Hybrid working

Experience Level

Senior

Benefits

Generous annual leave allowance
Pension allowances
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid-working schedule
Enhanced family friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
Clear long-term career development plan
Access to learning and development activities
Access to online learning platforms

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
At VML, we are a beacon of innovation and growth in an ever-evolving world.
Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey building connected brands that drive growth for our clients.
We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce.
Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology.
We deliver end-to-end solutions that result in revolutionary work.

Equal Opportunity

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or physical or mental disability.
We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.