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About the Role
This role will help define Airbnb's presence on Instagram, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb. We are looking for someone who can combine creative instinct, editorial judgment, and platform expertise to build something innovative and enduring, while moving at the speed of culture.
Responsibilities
- Air traffic control all content across social media to ensure everything works coherently together.
- Ideate, conceptualize, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories.
- Partner closely with internal teams and external creators to develop original content designed specifically for the platform.
- Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior.
- Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative.
- Own accurate, timely publishing and real-time community engagement on Instagram.
- Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output.
Requirements
- Have managed or significantly grown an Instagram account - for a brand, creator, or yourself.
- Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling.
- Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform.
- Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content.
- Think in ideas and community, not just posts - shaping how content connects with audiences over time.
- Can dive in with community development and management in a way that feels ownable and distinctive for our brand.
- Spot cultural moments early and translate them into relevant, on-brand storytelling.
- Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant.
- Thrive in fast-moving environments and are comfortable making decisions with imperfect information.
Skills
- Instagram platform expertise
- Creative instinct
- Editorial judgment
- Content creation
- Reels
- Carousels
- Stories
- Community development
- Community management
- Trend analysis
- Algorithm understanding
- Content strategy
- Brand narrative development
- Data analysis
- Content performance analysis
Location
- San Francisco, California
Work Type
- Onsite
Experience Level
- Mid-level
Salary/Compensations
- $139,000—$163,000 USD
Benefits
- Bonus
- Equity
- Benefits
- Employee Travel Credits
About the Company
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Equal Opportunity
- Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
- We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
- We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.